The new office will be overseen by Bastian Scherbeck, the managing director at We Are Social Germany, who will split his time between the two offices in Berlin and Munich. Christopher Schmidt, a senior manager at We Are Social Munich, will lead the Berlin office. The new site is We Are Social's third new office this year after opening in San Francisco and Shanghai.

When King Digital made its stock market debut in March 2014, the popularity of "Candy Crush Saga" popularity had peaked, and so had the London-based company's sales, making for a dire opening day's trading on Wall Street. The shares fell from $22.50 to around $18. Coincidentally, $18 per share is the price that Activision Blizzard, a giant of more traditional console and PC video games such as "Call of Duty" and "World of Warcraft," has agreed to pay to end King's brief and bumpy stay on the public market.

Burberry's CEO says the brand is reacting to changes in the way that luxury consumers shop as it unifies its three collections under one single Burberry range. The move will see Burberry get rid of its Prorsum, London and Brit lines. The transition will be phased over the course of next year, with Burberry expecting to have one fully unified label by the end of 2016. The change is aimed at simplifying the presentation of Burberry's full product range to give luxury shoppers a more consistent experience.

Twitter has implemented dramatic changes canning its long-established favourites system in favour of the "like." Perhaps proving that imitation is the best form of flattery, Twitter will utilise a similar system utilised by social media rival Facebook. On why the change was made Twitter said: "You might like a lot of things, but not everything can be your favorite. Following a lengthy trial across the summer, the change was made yesterday across the iOS and Android platforms,

Spotify has opened up its inventory to programmatic media buyers with a private marketplace (PMP) offering after experimenting with the offering since February this year, as the music-streaming service aims to further monetise its 75 million-strong user base. The music-streaming service, which has been doubling down on its advertising revenue in the last 12 months, and as of a few weeks ago it began offering its PMP services to advertisers, according to Jana Jakovljevic, Spotify, head of programmatic solutions.

WSJ City will be available for a free-trial period at launch. At the end of the free trial it will only be available to "The Wall Street Journal" and "Financial News" subscribers. The app will offer news that will be updated between 6am and 9pm. Subject covered include deals, market moves and people stories. It aims to be "designed for a mobile experience -- easy to skim, read and share."

Several b2b journalists have expressed concerns over having to "kowtow to advertisers" in a Press Gazette survey. More than 700 journalists took part in an anonymous online questionnaire, launched to mark Press Gazette's 50th birthday One reporter said there was "pressure to kowtow to advertisers" and another complained of "sponsorship influence on reporting." One editor listed a problem as: "Pressure to choose editorial content based on commercial and advertising reasons rather than what readers will enjoy."

The price for the ten-year-old London-based agency was undisclosed. Rob Norman, the chief digital officer of GroupM, the media-buying arm of WPP, told "Campaign:" "It does give us more firepower. Their biggest client by far is Google and this deal massively catapults our expertise in the Google 'tech stack'. It is a large part of our interest in this business. Philosophically, they understand that media, data, creativity and mobility are now part of a single, joined-up space."

Throughout the Rugby World Cup we have ranked advertisers, and now it's time to discover the winner. Although it is not an official tournament sponsor, our champion is Adidas, which leveraged its All Blacks sponsorship to perfection and mirrored the success of New Zealand. Adidas emerged as the brand with the best-perceived fit with stand out activities included the XV Challenge game, #forceofblack videos, creative Instagram mosaics -- and of course, the famous black boots worn by the entire New Zealand squad.

The village, based near MediaCityUK in Princess Street, seeks to unite all of Havas Group's offerings under one roof and will service the GBP15 million strategic media planning account for the BBC. Havas Media won the BBC account in July following a review. The business had previously been handled by MEC Manchester since 2012.