A 10-second clip of the moon aired during ITV's X-Factor last night, according to Twitter users, with the #OnTheMoon hashtag and the Twitter profile launched Sunday afternoon. Although it has not been confirmed, Twitter has gone into overdrive believing the teaser is a preview of the 2015 John Lewis Christmas ad, expected to be revealed on Friday.

Kelly Clark has confirmed that he will soon relinquish the CEO role at GroupM. "I have made a decision that it's time for me to spend more time with my wife," he said in a telephone interview. "I have three wonderful children. I want to spend more time with them." Although no successor has yet been named, Clark says that a transition plan is in place.

Burberry has signed up some of the biggest British stars from the worlds of film, music and modelling to star in its 2015 Festive campaign, premiering tonight at 19:00. Included in the three-minute film will be Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay and George Ezra.

The analysis from YouGov indicates there is strong growth ahead for wearables' market penetration, but wearables are unlikely to match the growth record of tablets, given that their use case is narrower. Russell Feldman, director of digital, media and telecoms at YouGov, said: "Most of the wearables currently being sold are fitness devices, not smartwatches."

Having debuted its Christmas TV ad on Sunday evening, Asda claims it is taking a unique digital approach as it looks to stand apart from its big four rivals. The digital approach features Asda's first significant presence on Instagram,and activity across YouTube, Twitter, Twitter and Google.

The "Sun" will scrap its online paywall on 30 November just over two years after it began charging for Web site content. The move signals the failure of the News UK title's paywall experiment. The site attracted around 200,000 paying subscribers but has lost ground. In September the site attracted 1.1m "unique browsers" per day, compared with 3.9m for the "Mirror" and 13.4m for Mail Online.

Sky has launched a promotion documenting the major disruptions in television, hinting that it will be behind the next big change. The promotion counts down from 1929 to the present day. It implies a massive announcement from the firm, with speculation emerging it is Sky's next set-top box, called SkyQ. Sky is likely to unveil a revamped VoD interface and 4K streaming upon the announcement. 'Join us to see what's next' the ad states promising more details 18 November.

The planned GBP10.25bn merger of mobile networks O2 and Three is facing a bump in the road after EU competition regulators raised concerns that the deal could lead to "higher prices, less choice and reduced innovation" for customers. The European Commission will now investigate the ramifications for consumers -- a move that comes after the UK's Competition and Markets Authority (CMA) provisionally cleared the tieup between BT and EE.

Media giants and private investors including Discovery Communications, BT and a consortium led by its former chairman Luke Johnson are circling Channel 4 as the Government prepares to sell off the broadcaster. It is understood that Mr Johnson, who chaired the taxpayer-owned broadcaster between 2004 and 2010 and now leads the private equity firm Risk Capital Partners, has approached a string of potential backers over a bid.

The health and skincare company called a review of its global media planning and buying business in May and the process was handled by IDComms. The review did not include North America, which was held by J3, and was for its consumer, pharmaceutical and medical device businesses and brands. J3 is the dedicated J&J group that Interpublic created within UM. The incumbent for the UK business is GroupM's Primus.