Marketing Week
Three-quarters of marketers in the UK are expecting a salary rise in 2015 despite the fact that 43% did not receive an increase last year, according to a recent survey by recruitment consultancy Robert Walters. Sixty-two percent expect this increase to be between 1% and 10% of their salary. Meanwhile, although 47% did not receive a bonus last year, 70% of marketers expect to receive a bonus, with over half anticipating it will be up to 15% of their base salary.
Marketing Week
Barbour has become the launch partner for Instagram's new video-looping feature, as the social network steps up the video service for its platform. The fashion brand's videos will be displayed on loops, after Instagram introduced the feature last week (5 Feb). Barbour will take advantage of the feature with its #BarbourProse campaign which offers quotes from classic British authors to celebrate events like National Book Week. Yesterday's quote featured a line from William Shakespeare.
The Drum
The Internet Advertising Bureau (IAB) has taken steps to regulate the GBP216m native ad industry, providing its first set of industry-backed guidelines devised to signpost content and native ads as paid-for content for consumers. The trade body has released a set of guidelines for marketers, rubber stamped by other UK trade bodies -- ISBA, AOP, CMA -- which detail how they should label ads which have been devised to appear like editorial.
Marketing Week
The Internet Advertising Bureau (IAB) has released its first set of guidelines that aim to make digital native advertising clearer, as it warns that consumers' trust with brands can be damaged without further clarity. The IAB has published practical guidelines today (9 Feb) that call for advertisers to provide consumers with prominently visible visual cues. Brand logos, fonts, or shading around editorial content are recommended to enable consumers to understand that they are engaging with marketing content.
Marketing
Despite a recent trend for brands to tap vloggers to endorse their products rather than traditional celebrities, the wide global audiences that watch vloggers are not looking to them for purchase-related information but rather for entertainment value. This is according to a report by the GlobalWebIndex (GWI) on the influence of vloggers, which suggests vloggers are the least effective source of product discovery, with only 7% of all Internet users saying they find out about new products, services or brands via vlogs.
The Guardian
Sir Martin Sorrell, one of David Cameron's closest corporate allies, says the business community faces "a conundrum" in choosing between Labour and the Conservatives at the ballot box in May. In an interview with "The Guardian," Sorrell said the decision about which party to vote for amounted to "Hobson's choice" -- on the one hand, he claimed, Labour was "anti-business," while on the other, a Conservative victory would trigger a referendum on Britain's EU membership.
The Guardian
Social media users who persistently spread racial hatred online should be given "internet asbos" blocking them from sites such as Facebook and Twitter, according to an MPs' report that examines the rising levels of antisemitism in Britain. The Crown Prosecution Service has been asked by the all-party parliamentary inquiry into antisemitism to examine whether prevention orders, similar to those used to restrict sex offenders' online access, could be applied to hate crimes.
Campaign
The move means RKCR/Y&R will now be the sole retained ad agency on the business, which it previously shared with Karmarama. The BBC will still work with other agencies on a project basis. The WPP agency fended off competition from Abbott Mead Vickers, Bartle Bogle Hegarty, Saatchi & Saatchi and Wieden+Kennedy to retain the account, which it has worked on since 2006. The new two-year deal will begin in April and there is the option to extend the partnership for a further two years.
Campaign
Grey won the account after a pitch against the incumbent Rainey Kelly Campbell Roalfe/Y&R. The telecoms giant previously used RKCR/Y&R for its UK consumer activity and hired Grey London last March to handle its network differentiation campaign. Grey London will now handle all this activity, with the first campaign expected in April.
The Drum
Shoppers will be able to spend up to GBP30 when they pay using their contactless card as spending via the technology tripled to GBP2.32bn in 2014. The limit per transaction is to be increased from GBP20 from September, the UK Cards Association has announced. This means shoppers will be able to spend more on smaller-priced goods and at a faster rate due to not having to insert a debit or credit card and enter their pin. The move follows an upsurge in spending boosted by TfL's decision to accept contactless payments.