Coca-Cola's Q4 and final 2014 results were slightly ahead of expectations and an improvement on previous quarters, with global volume growing by 1% in Q4. The company gained global volume and value share across categories, including in its sparkling and still beverages with the likes of Sprite and Coke performing well. It also grew share in its juice and juice drinks, ready-to-drink tea and packaged water categories. Marketing spend also grew by high single digits in the quarter and mid single digits in the full financial year.

Flipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by the end of 2014. Now it's launching a fully-fledged Web site version where people will be able to browse their feeds of news and social updates. What's more, Flipboard will also be hosting some publishers' articles and splitting the advertising revenues with them.

Premier League clubs are celebrating another huge windfall after competition between BT and Sky drove the overall value of the live TV rights to more than GBP5.14bn over three seasons. The huge increase to more than GBP10m per game, sparked by competition between the two media giants for so called "quad play" customers, immediately led to calls for more money to be redistributed to grassroots sport and for ticket prices to be slashed. The BBC has already agreed to pay GBP204m to retain the highlights.

The app is the first product to come out of the agency's commercial partnership with Liftshare, which connects those needing a lift with drivers with a spare seat. The app launched on Google's Android earlier this week. An Apple version will launch later this month. Like Uber, which is disrupting the taxi market, the app opens a marketplace to allow online booking, cashless payments, peer-to-peer messaging and status updates.

Marriott Hotels has kicked off a campaign across Microsoft's Skype aimed at encouraging English expat rugby fans to come home to watch a live match at Twickenham. The hotel brand will call rugby fans to contribute video content which demonstrates why their selected rugby enthusiast from abroad should be chosen to attend one of four top matches. The campaign will run under the tagline 'Reunite Me With', with accompanying hashtag. Four winners will be chosen by Marriott to fly home for an England game in 2015.

Ebay's advertising arm has revealed that agencies Essence and Publicis-owned VivaKi are among the first companies to sign up for its programmatic-only experiment, which will see the online marketplace halt all regular deals for one week. The experiment will kick off on 16 February, and will see all eBay Advertising's standard UK display traded programmatically. At the time, Phuong Nguyen, director of eBay Advertising, told "The Drum" the move was aimed at helping accelerate understanding and best practice.

Google is yet to end speculation that it has updated its search algorithm beyond stating that it is always "tuning" algorithms to improve its result relevancy. Rumours that the search giant had made some alterations to its Search Engine Results Pages (SERPs) began to surface last week, with Google telling Search Engine Land that it was "continuing to make tweaks" but had yet to offer any insight as to what those were.

The Labour Party has lashed out at the amount of cash the Conservative Party ploughs into Facebook advertising, in a counter political campaign. In a move designed to encourage supporters to donate to the party, Labour publicised an invoice for GBP114,000 from social networking giant Facebook to the Conservative Party. It shows the Conservatives spent over GBP71,000 on the purchase of "email collection" and almost GBP36,000 on Facebook "likes," among other services, including video. At the same time, Labour claims it spent GBP7,000.

Skoda has launched a week-long augmented reality campaign on Europe's largest advertising screen at Waterloo Station in a bid to bring its new Fabia vehicle to life in front of stressed commuters. Running until Friday, the event will invite passersby to customise the vehicle using a custom-built green screen on the station concourse, with the results brought to life on the digital screen. Participants will be able to select from 14 colours, three concepts and five interiors.

Former "Sun" editor Kelvin MacKenzie is bidding to run a new national sports radio station a decade after he sold TalkSport. MacKenzie's new station, called Sports Radio, is one of a proposed lineup of services for the second wave of national commercial digital stations due to be licensed by media regulator Ofcom later this year. The station, which is part of Listen2Digital's bid to run the second national commercial multiplex, would put MacKenzie head to head against TalkSport, now owned by UTV Media.