Carlsberg UK is hoping to make alcohol-free beer as relevant and credible an alternative to alcohol as tea or soft drinks through the launch of two new variants under its San Miguel brand. The Carlsberg-owned Spanish brand has launched two new premium variants, San Miguel 0.0% and San Miguel 0.0% Limon, to its range, The products have so far only been introduced in the off trade, 0.0% will launch in February in Tesco and Asda as well as convenience stores, followed by 0.0% Limon in Asda and convenience stores in March.

PepsiCo says it will not increase its marketing spend in 2015, but instead hopes to get more "bang for its buck" through a global shift toward shopper marketing and digital. In a call with investors yesterday, PepsiCo CEO Indra Nooyi said that moving forward it will continue to hold its marketing spend at 5.9% of its sales. She also said that instead of upping investment, it will make a shift toward consumer-facing programs, an effort Nooyi believes will give the company "more bang for its buck" in every part of the world.

Facebook has launched a new platform to tackle malware and spam attacks by encouraging tech giants to collaborate and share threat information. The social network yesterday announced the 'ThreatExchange' platform, which will see major Web sites share malware and spam threats with each other to ensure the smooth operation of their Web sites. So far, Twitter, Tumblr, Yahoo, Pinterest, Dropbox, and Bitly will work together to tackle the threat of increasingly sophisticated spam attacks.

A year shy of its 60th birthday, the UK albums chart is about to go through its biggest change to date. As of 1 March, streaming data will count alongside CD, LP and download sales in the first combined charts. These are not entirely unchartered waters for the Official Charts Company (OCC), the body that compiles and publishes the weekly charts, as it already added streaming data into the singles chart in July 2014. This was a monumental shakeup for a chart that was previously based exclusively on sales

GetTaxi, the global cab app, has announced it is expanding into six new cities in a bid to win corporate customers as Uber continues to dominate the UK consumer market. The service will launch in Edinburgh, Liverpool and Manchester this week with Birmingam, Leeds and Glasgow to follow later this year. "We've been in London for three years," said GetTaxi's UK chief executive, Remo Gerber. "Demand for the app elsewhere in the UK has always been there and we've decided now is the right time to expand into these new cities."

JWT beat Mother and VCCP -- and Grey London at an earlier stage -- to land the account. The agency has been tasked with creating a new brand position for Ribena in the UK to broaden its appeal. Ribena, which is now owned by Lucozade Ribena Suntory, kicked off the review of its UK and Ireland advertising account in October 2014. M&C Saatchi was the nine-year incumbent but declined to repitch. Grey London is Ribena's global advertising agency and is unaffected by JWT's appointment to the Uk business

Transport for London is preparing to review its advertising requirements, putting its creative and media accounts up for pitch simultaneously to find a more innovative communications solution. It is the first time that the TfL creative and media accounts have been reviewed together. Although the reviews are statutory, the decision to put the entire business up for pitch marks a new direction for TfL as it seeks to have an "always-on" dialogue with Londoners.

Mondelez is quickening efforts to slash non-working advertising costs so it can spend more on parts of the digital spectrum that it knows yield strong returns. Its ongoing charge for harder-working media comes off the back of a 4.1% revenue jump from its power brands for the full year despite cutting marketing costs. To achieve the growth, Mondelez upweighted spend for top products such as Cadbury and Oreo using the savings from consolidated media accounts and the removal of more non-working ads.

British retailer Evans Cycles has hired Mindshare to handle its GBP1m media planning and buying account following a competitive pitch involving incumbent Carat Manchester. Evans Cycles' marketing director, James Backhouse explained Mindshare's Huddle event edged the agency toward the win. Having attended last year, Backhouse said it showcased Mindshare's understanding of data, technology and content which will form a key part of its strategy in 2015.

Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency. It uses 101 to handle its creative advertising but is now looking for support with its digital activity. Creativebrief is handling the process. Although the account will be UK-focused, Avios is keen to expand its scheme internationally, particularly in South Africa. In October, regional airline Flybe announced it would use Avios in place of its former frequent flyer scheme.