The Telegraph
BT could be stripped of control of the national telecoms network after regulators launched a review of the communications market and whether it is delivering the infrastructure and services the economy needs. Rivals including Sky and TalkTalk seized on the landmark Ofcom review to call for BT Openreach, the division that runs its physical infrastructure, to be spun off into a new, completely independent company. Such a split would be seen as the most radical regulatory response to BT's power and strongly resisted by the company.
Campaign
Andrew Morley has left his role as chief executive of Clear Channel UK after less than a year, to be replaced by the company's chief operating officer of Europe, Justin Cochrane. Morley had been touted as part of the new type of mobile specialists moving into the outdoor industry as digital screens continue to become more important. Campaign understands Morley's exit was under mutual consent. Cochrane is well known to the company, having worked in various roles for 14 years, including a chief finance officer.
Campaign
The Financial Conduct Authority, the regulator for the financial services industry, is looking to consolidate its media planning and buying. The FCA is looking to appoint an agency for up to four years and hopes to make a decision by May. It currently works with Carat on planning and MediaCom on buying. In March last year, the FCA hired M&C Saatchi Masius to help build confidence of financial institutions with the public. This was also a four-year agreement. M&C Saatchi was tasked with creating behaviour-change campaigns.
The Drum
Over half (57%) of consumers are actively taking steps to avoid brands which bombard them with poorly targeted communications, according to research from the Aimia Institute, owner of Sainsbury's Nectar loyalty programme. Three in four (74%) of the 2,000 Britons surveyed said they receive too many emails from brands, and one fifth (19%) say they can't handle the current volume. To combat this, 69% have unfollowed brands on social channels, closed accounts and cancelled subscriptions.
The Drum
Havas Media Group (HMG) has created a new social unit, Socialyse, powered by Cake with boy band One Direction as launch partner. The new unit combines the earned and paid social teams from existing HMG UK companies, Cake and Socialyse, along with content creation and distribution expertise. A newly created social newsroom that provides a 24-hour reactive and proactive service forms the heart of the team and will offer real-time stories and content for brands.
The Drum
DigitasLBi has promoted UK managing director Michael Islip to the role of UK chief executive, replacing Anil Pillai, who will take on the newly created role of chief of the UK, Middle East and Africa. Islip, who has been in his current role since 2012, will take up the role with immediate effect. He will report to Pillai, who has been UK chief for the last four years, and will now oversee the Middle East & Africa regions as well.
The Drum
According to comScore results out today, in the UK, 89% of comScore's MMX top 100 properties offering display advertising have low non-human traffic of below 5%. More than a third (35%) have sections with medium or high non-human traffic of between five and 10% and 10% and 20% of traffic, respectively. However, 64% of the top video sites averaged what comScore has deemed a low rate of non-human traffic, but 29% of featured sections which have medium or high levels of bot-generated traffic.
Marketing
The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today's ISBA annual conference. Parker said the move follows its ban on ads for Oreo that starred YouTube vloggers, in November. The vloggers did not indicate clearly enough that they were being paid by Mondelez to feature Oreos in their videos. He said vloggers want help from the ASA on understanding the guidelines between advertising and editorial.
Guardian
ITV has bought the makers of BBC1's The Voice, Dutch production company Talpa Media, for GBP355m in a deal that could end up costing more than double that. Established by the creator of "Big Brother," John de Mol, Talpa Media's other shows include panel game "I Love My Country" and reality show "Dating in the Dark." ITV said it was a "further milestone in the company's strategy of building an international content business" and "significantly strengthens ITV's position as a leading producer in Europe."
Campaign
Tesco has launched a closed review of its media planning and buying business, which has been handled by Initiative for more than 20 years. The review is believed to involve the GBP90 million account in the UK. It is not known whether it includes the EUR15 million of billings in Ireland. Half of Initiative's business is tied up in Tesco. The closed process is moving quickly, with agencies given until the end of March to complete the first submission. As the UK's biggest media agency with no direct conflict, MediaCom is an obvious contender.