Joint will handle the creative work for all of Thatchers' brands, including Thatchers Gold, which is served on draught. Joint beat TBWA\London and the incumbent agency, Bray Leino, to land the business. Bray Leino will retain Thatchers' media planning and buying account. Thatchers has been making cider in Sandford, Somerset for more than 100 years. Its bottled range includes Green Goblin, Old Rascal and Somerset Haze.

Asda could be planning to introduce a more premium positioned in-store cafe across its estate, after it applied to register a trademark for the concept with the Intellectual Property Office. The new in-store cafe, called Express Diner, was introduced to its Colne superstore at the end of last month, and an application filed last week with the IPO suggests it could be looking to roll it out across the estate. The style of the cafe, with wood and chrome design, looks more like a high-street coffee shop than retail in-store proposition.

The Liberal Democrat election manifesto calls for action from Parliament if the press continues to refuse to sign up to a regulator which complies with the Leveson report. The party also calls for greater protection for journalists: with a press freedom law, new public interest defences on criminal offences and giving journalists the right to argue in court against police requests to view their phone records.

British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on "paedeo and incest websites", according to a report in The Sun, leading to questions about the efficacy of the media monitoring and targeting technology they are using.

Marketing spend grew at an accelerated pace in the first quarter of 2015 according to the latest IPA Bellwether Report, published yesterday, as marketing executives grow more optimistic. Marketing budgets grew by 11.8% in the first three months of 2015, up from 6.1% in the final quarter of 2014, the tenth successive quarter of growth.

More than half of people aged 55 and over now have smartphones and have signed up to social media, while a third of 16-34 year olds have deleted their Facebook accounts. This enthusiasm from the older generation is putting digital natives off and it's sending them in search of social media channels where they can't be found by their family, according to new research.

The Liberal Democrats' election manifesto promises that the party will restrict the broadcast of "junk food" advertising before 9pm, complete the introduction of plain cigarette packaging, clamp down on e-cigarette advertising and "encourage the traffic light system" for food products, should the party gain power post-7 May.

The two have approached production companies to develop ideas for AOL Originals, which are shown on AOL On. It is the first time that AOL has worked with an ad group to co-fund an Original in the UK. The programmes will be funded and co-produced by Group M Entertainment. The companies also plan to approach brands to sponsor the shows.

MediaCom is on alert in the UK as the owner of Lucozade and Ribena, Suntory Beverage & Food, rethinks its EUR100m European media business, including a GBP25m UK account. This is the first time the agency's relationship with the brands has been tested since GlaxoSmithKline sold Lucozade and Ribena to Suntory in September 2013.

The European Union has accused Google of cheating competitors by distorting internet search results in favour of its own shopping service as it laid formal charges against the US technology company. The EU competition commissioner, Margrethe Vestager, said Google had been sent a statement of objections - effectively a charge sheet - to which it can respond.