Mark Zuckerberg has revealed that he will bring Facebook's free Internet project to Europe, In a wide-ranging Q&A session, Mr Zuckerberg revealed his initiative to connect the two-thirds of the world without Internet access, which has provided free Web access across India, Zambia and Colombia, will be rolled out further. Responding to a question that Internet.org only provides basic Internet access, Mr Zuckerberg said that "having some connectivity and ability to share is better than none."

"Game of Thrones," the fantasy drama, launches its fifth series with a record audience of 1.57 million viewers on Sky Atlantic. The American show, broadcast at 9 p.m. on Monday night, gave the subscription channel a lead over BBC2 and Channel 5 with a 6.7% audience share. It is the channel's best overnight performance to date since it launched in 2011. The number also dwarfs the audience for last year's season opener of 675,000 viewers and is still 29% greater when including those who tuned in to an early-morning simulcast.

Kate Robertson is stepping down from her role as UK group chairman and global co-president of Havas Worldwide after 12 years to focus more of her time on the One Young World forum. Robertson co-founded the UK-based not-for-profit One Young World with support from Havas back in 2009, with a mission to empower young leaders from around the world. She will continue as a consultant to Havas through to the end of next year.

The Conservative party says it will champion British food brands looking to export into new markets, while taking action on products which contribute to childhood obesity, if re-elected to form the next UK government. Its party manifesto -- which was released today yesterday -- followed Labour in expressing a desire to improve the quality of food information. However, like its main Westminster rival, the pledges, and their possible impact on marketers, are very much open to interpretation.

The latest survey of advertising trends conducted by eMarketer has indicated that the amount of advertising spent on social networks will top $23bn in 2015, a whopping 33.5% increase on the year before. What's more, this growth rate is expected to continue through to 2017 when the sector will account for GBP36bn in sales, accounting for 16% of total global ad spend. Dominating social media spend are North America, Asia-Pacific and Western Europe, where spend will hit $10bn, $7.4bn and $4.74bn.

The Conservative Party has pledged to offer journalists "explicit protection" under the British Bill of Rights, which it wants to replace the Human Rights Act, in its 2015 election manifesto. Unlike Labour, the Tories have not committed to imposing the recommendations of the Leveson report and have made no mention of media ownership. The party, meanwhile, has reiterated its backing of Press Gazette's Save Our Sources campaign -- saying police forces should be banned from accessing journalistic phone records without judicial approval.

Google will today be accused by Brussels of illegally abusing its dominance of the Internet search market in Europe -- a step that ultimately could force it to change its business model fundamentally and pay hefty fines. Margrethe Vestager, the EU's competition commissioner, is to say that the U.S. group will soon be served with a formal charge sheet alleging that it breached antitrust rules by diverting traffic from rivals to favour its own services, according to two people familiar with the case.

Thomas Cook has launched its first programmatic campaign, targeting new customers as well as up-selling to customers who have recently booked holidays. For the first time, it will be using its own data to target people with ads in real-time across the different stages of the customer journey. The first campaign launches as part of a partnership with programmatic agency Infectious Media and will aim to target both new customers, as well as selling lucrative ancillary purchases to those who have already booked.

There is much more to BuzzFeed than shareable listicles and quizzes, according to Ze Frank, president of the digital media company's BuzzFeed Motion Pictures division. "We've made over 3,000 videos in the last two years, we make over 50 a week right now and we do a billion views a month," he Frank in a keynote interview at the MIPTV conference in Cannes. BuzzFeed's strategy is to test new characters and ideas with a large online audience, in order to judge which are most suitable for extending to TV or film-length projects.

Channel 5's new owner is talking to rivals, including Channel 4 and UKTV, about a possible advertising sales alliance as the broadcaster struggles to overcome a boycott by Omnicom Media Group over a pricing dispute which began last July, before Viacom bought the channel. The boycott is estimated to be costing the broadcaster as much as GBP50 million a year in lost revenue, or about 15% of turnover, as the agency's clients, which include Boots, Sony and McDonald's, switch to bigger broadcasters, such as ITV.