DataSift -- vaunted as one of the British tech industry's best hopes for a blockbuster flotation -- is reeling after Twitter, the main source of data on which it built its business, pulled the plug without warning. The pair were in negotiations to renew DataSift's deal for wholesale access to the "firehose" of raw tweets when Twitter announced last week that it will only sell the data direct via its own analysis arm. Twitter's decision has prompted an angry reaction from DataSift's founder and chief executive, Nick Halstead.

Labour has reiterated a previous pledge by shadow health secretary Andy Burnham to tackle heavily marketed unhealthy food products, as it set out the plans in its official party manifesto yesterday. The move, which will potentially upset marketers, will see Labour commit to reducing the levels of sugar, salt and fat in foods that are "marketed substantially to children" if voted to form the UK's next government.

Travelodge has noted a near 15% revenue boost to GBP497.2m in 2014, thanks to its ongoing investment in improving the customer experience and a refreshed advertising strategy. The hotel chain embarked on a GBP100m modernisation programme two years ago that has seen the redesign of 90% of its hotel rooms. This was supported by its largest ever ad spend as it returned to TV for the first time in four years with a GBP25m campaign to get Britain "to get up and go."

Paddy Power has faced substantial social media criticism after comparing Newcastle United's performance record against Liverpool to police-linked violence against African-Americans. The controversial tweet, first spotted by "Business Insider," discussed the "KOP beatings" of Newcastle United, making a play on "cop" and the Anfield KOP stand, sparking unease and criticism on Twitter. As a result, Paddy Power briefly trended in the UK on Monday afternoon on the social media site, as negative comments flowed in.

The "Taste & Colour" campaign by Mother London is the brand's biggest marketing campaign in its 24-year history, and will include TV, print and out-of-home advertising. It will be supported by an exclusive partnership with Channel 4 and the celebrity foodies Michel Roux Jr, Tom Kitchin and Jasmine and Melissa Hemsley, as well as Emilia Fox, the actress. Drum and PHD devised the Channel 4 partnership. The content is being produced by food programming specialist Cactus TV, who have recently celebrated its 400th episode of "Saturday Kitchen" for BBC One.

Robinsons has launched a campaign that encourages parents to play with their children. The campaign, called "They Grow up Fast, Play Thirsty," has been created by Bartle Bogle Hegarty. It comprises a 60- and 30-second film as well as shorter films that deliver information about new flavours in the range. The campaign includes out-of-home, digital outdoor and online activity.

George Osborne has signalled that he favours the handover of BBC regulation from the BBC Trust to independent watchdog Ofcom. The chancellor also indicated that he may seek changes during the renegotiation of the BBC's royal charter, which will follow the 7 May general election, to prevent the corporation from stifling other local news providers with the volume of its output. The trust's chair, Rona Fairhead, said last month that it should be abolished and replaced by a new external regulator and a stronger board.

The Labour Party has today pledged "implementation of the recommendations of the Leveson Inquiry" in its 2015 election manifesto. The party has also promised to "take steps to protect the principle of media plurality, so that no media outlet can get too big." The Conservative Party's manifesto has not yet been released, but last month George Osborne said the government would launch a consultation on whether to introduce tax breaks for the English local newspaper industry in his Budget speech.

Facebook has made a considerable shift to traditional advertising in the first quarter of 2015, with Nielsen estimating its UK spend to be GBP6m so far -- up from GBP16,000 in the whole of 2014. The social network, which boasts 1.3 billion international users, has experienced the vast spend shift largely as a result of it releasing three ads on TV, online and prominently in the London Underground throughout February. The slots focused on the power of friendship, each featuring minimalist covers of popular songs as the company repositions its marketing strategy.

Web site BuzzFeed is facing questions over why a post that was critical of one of the site's sponsors has been taken down. The article about board game Monopoly, written last month by former Telegraph journalist Tom Chivers, has been removed "at the request of the author." This is despite the fact that Chivers tweeted a link to the story last month. Political Web site Guido Fawkes has linked the deletion to 21 sponsored articles from Monopoly hosted on the BuzzFeed site.