While the majority of CMOs recognise the importance of using data in building relationships with consumers, many don't believe they are capable of doing so, according to a survey from EY and Forbes Insights. The survey of over 300 marketing, IT, finance and management executives in the US found that only 37% of CMOs feel they are capable of using analytics to tailor their communications to consumers.

The social network has realised that just because you didn't like, share or comment doesn't mean you weren't interested. Facebook has announced the latest change to the algorithm governing what stories its users see in their news feeds on the social network. The company says it hopes to help more "meaningful" stories bubble up in people's feeds by looking beyond metrics like comments, likes and shares when judging what's interesting.

Tesco is launching its biggest iBeacon trial through Unilever's "Pink and Black" campaign for its Magnum ice cream, which will see London consumers receive discounted coupons when they pass one of 270 chosen Tesco stores. The campaign from Dunnhumby, the data company behind Tesco's Clubcard, will allow customers who download the "Mpulse" app to receive exclusive coupons for discounted Pink and Black Magnum ice cream when they pass by iBeacons located in 270 Tesco Express stores throughout London.

The social media site selected the two-year-old agency after a pitch that also included 101, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty. Lucky Generals will be tasked with creating an ad campaign telling the public about Twitter's purpose and uses. The campaign could launch as early as autumn 2015. Twitter began the pitch in April, and ran the process without the aid of an intermediary. This marks the first time that Twitter has appointed a creative agency in the UK on a retained basis.

Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch. The pitch process also included MediaCom and Dentsu Aegis. As part of the first review of its own advertising, Twitter UK has also today named Lucky Generals as its first retained creative agency in the UK.

Lidl, the discount supermarket chain, has called a review of its media planning and buying business, which has more than doubled in size since being awarded to Omnicom's M2M two years ago. Lidl's marketing spend on paid media has increased from GBP21 million in 2012/2013 to approximately GBP50 million in the past 12 months. In ongoing attempts to lure shoppers away from the big four supermarkets, Lidl has spent in the region of GBP26 million on TV ads, GBP20 million on press and more than GBP1 million on outdoor.

The Clangers, which returns to the BBC today, are the latest salvo in a fierce battle for younger viewers between the BBC, Sky, Netflix and beyond, stretching from the TV in the living room to the smartphone in your hand. Amazon and Netflix have each turned to original production to supplement the thousands of hours of acquired material on their on-demand services. Amazon's latest six children's pilots, include Lily the Unicorn, an animated adventure from the Muppets creator the Jim Henson Company.

The start of the FIFA Women's World Cup in Canada this week comes at a time when interest in women's sport is growing. However, while broadcasters and industry bodies are making moves to tap into the opportunity, many brands -- including FIFA sponsors -- have been slower on the uptake.The FIFA Women's World Cup will reach 30 million female football players and 336 million fans worldwide, according to FIFA.

Estee Lauder has unveiled a campaign for its new Modern Muse Le Rouge fragrance featuring starlet Kendall Jenner. Clad in a bold red and low-cut pants suit, Jenner poses in a print ad next to the tagline 'Be Daring. Be An Inspiration.' A thirty-second broadcast spot is slated to come out later this year. The campaign was created by Estee Lauder's in-house creative team in collaboration with agency LLOYD&CO.

Group M's MediaCom is the world's leading media agency, according to Recma, the agency evaluator, pushing Carat to second place. Carat, which is the Dentsu Aegis Network agency, held on to the top spot in February 2014 and 2015. However, it dropped one place in May 2015 in Recma's Network Diagnostics report. MEC, the WPP-owned shop, took the third position in the top global agencies table. It means that OMD has moved from third place to fourth place, knocking ZenithOptimedia to fifth place.