Alongside its existing creative remit on the retailer's brand, BBH will now be responsible for Tesco's more price-driven trade advertising, which was previously handled by Tag. The move significantly reduces Tag's account, although it will still work with Tesco on creative production work including point-of-sale and Web production activity. A Tesco spokesman said: "Tag will continue to provide creative production services to Tesco and remain a valued supplier." Meanwhile, Tesco is "exploring options" on other parts of its marketing activity.

The appointment ends Weetabix's ten-year relationship with Blue 449 (formerly Walker Media) and follows a three-month review process handled by Oystercatchers. The Dentsu Aegis Network agency won the business after a pitch against Blue 449, Goodstuff Communications and MediaCom. The process was led by Sally Abbott, the Weetabix marketing director, and is believed to include all other portfolio brands, such as Alpen.

"The Wall Street Journal" (WSJ) is set to launch a new global newspaper for its readers in Europe and Asia as it looks to deliver a singular experience and drive forward international ambitions. The new, full-colour, broadsheet editions will be available Monday to Friday and will replace the current compact newspapers in Europe and Asia. The editions will launch in mid-September, targeting key financial capital cities, such as London, Frankfurt, Hong Kong, Paris and Shanghai. The "Journal" will also launch iPad and Android editions.

The final version of the Oculus Rift virtual reality helmet was unveiled yesterday, giving the world a glimpse of the oddest-looking gadget since Google Glass. It will go on sale at the beginning of next year at a cost of about $1,500, meaning that it will leave a larger dent in your street cred than in your wallet. Oculus Chief Executive Brendan Iribe said punters would happily pay for "the magic of presence, the feeling of actually being there." The Rift developers also showed off a prototype for a bizarre hand-held controller.

A sexually explicit ad for a pornography Web site has been banned after it appeared on an app for children. Young children were confronted by the banner ad for the site, which featured an image of naked women engaged in sexual activities alongside a "play'" symbol, while using the popular Talking Tom app. One parent complained that the highly sexual image was inappropriately and irresponsibly placed, after they saw it as their five-year-old child was playing the app, which features an animated cat.

Music streaming service Spotify has upped its public numbers, announcing that it now has 75 million active users, with 20 million of them paying for its premium subscription tier. That's a rise from the previous figures -- 60 million active users and 15 million subscribers -- announced by the company in January. The announcement's timing is no coincidence, coming days after Apple unveiled its rival Apple Music service.

England's 1-0 defeat by France in the women's football World Cup was a ratings hit for BBC2 with a peak audience of more than 2 million viewers, nearly double the highest audience for the women's Euros two years ago. Match of the Day Live had an average of 1.5 million viewers, a 9.1% share of the audience from 5.30 pm on Tuesday. It had a five-minute peak of 2.4 million, more than a million ahead of the 1.3 million high for the BBC's coverage of the European Championships two years ago.

Adgorithms, an Israeli advertising technology company, will raise GBP27m in an AIM listing today, having convinced London investors it will not suffer the problems that have recently battered the shares of other companies in the sector. The market has witnessed a run of poor form from Israeli companies and the digital advertising sector. Matomy shares are trading at around half their price on debut last year, and Marimedia said last month its sales will be "significantly" lower than forecast.

Channel 4 has launched a new commercial growth fund to offer new brands a chance to exclusively advertise on its channels, as it looks to become a marketing 'Dragon's Den' for start-ups. The Commercial Growth Fund will work by offering 'high growth potential companies' access to Channel 4's advertising inventory in exchange for equity stakes or revenue share arrangements. French music streaming app Deezer is the first company signed up to the scheme.

PepsiCo has signed up as a partner of the UEFA Champions League, with its Walkers, Pepsi MAX and Gatorade brands set to be at the forefront of the sponsorship. The partnership, which starts 1 July and runs for three years, will also feature the snacking giant's Doritos, Lipton and 7UP brands -- although PepsiCo is yet to reveal details of its sponsorship programme.