• Publishers Tight-Lipped On Monetising Apple's Upcoming News App
    Publishers are willing to give Apple their articles but are reluctant to disclose plans on how they will monetise it, particularly through the iAd mobile advertising platform. The technology giant's Flipboard-style News app comes as part of the new iOS 9 update later this year The Guardian, Conde Nast, Hearst and Vox were all tightlipped about their revenue deals when quizzed by The Drum and opted instead to talk up News' potential to take their articles to a broader audience.
  • Which? Calls For Tougher Action On Nuisance Marketing Calls And Texts
    Consumer watchdog Which? has urged the government, regulators and businesses to clamp down on nuisance calls and texts. Since December, a nuisance calls and texts task force chaired by Which? has noted 61,500 complaints sent to the Information Commissioner's Office about the marketing technique, documenting the intense consumer distaste for such schemes. Which? wants to make company executives legally accountable for cold calling and give consumers more control of their personal data.
  • Thetrainline.com Selects Anomaly As Lead Creative Agency
    Thetrainline.com, the online rail bookings site, has named Anomaly as its lead creative agency after a competitive pitch. The shop beat VCCP and TBWA\London in a process that began at the end of March and was handled by AAR. Thetrainline.com is also on the hunt for a media and PR agency. That review, again being overseen by AAR, is expected to conclude in mid-June. Vizeum, the media incumbent, is not re-pitching.
  • Volvo Shifts Global Creative Focus Away From London
    Volvo Cars has shifted its global creative account out of Grey London. The carmaker's global campaigns will now be produced from Sweden, China and the U.S. Grey London was appointed as Volvo's global creative agency after a pitch in December 2013. But, following a change in strategy, Volvo will now work more closely with agencies in its key markets. Grey London will continue to work on global coordination and UK work.
  • M&S Rumoured To Be Planning A Loyalty Card
    M&S is understood to be readying its first card-based loyalty programme for an Autumn launch as it looks to build closer links between its food and GM businesses and offer more personalised marketing. M&S has filed two trademarks for 'Sparks' and 'Sparks: More For You' with the Intellectual Property Office under the loyalty card category. One inside source confirmed the loyalty programme but suggested that "Sparks" could be a temporary name.
  • ISBA And IPA Give Guidance On Better Social
    ISBA and the IPA have warned that brands are still not properly considering the ramifications of social media use. Yesterday the advertising bodies announced two new framework contract templates to help boost productivity between clients and agencies. The templates suggest that agencies should regularly update clients on changes to social media laws, change social media passwords to avoid hacking from disgruntled employees and also attain prior approval of content generated by brand ambassadors.
  • EBay's Phuong Nguyen Warns Marketers Against 1950s Reliance On Demographics
    Marketing briefs still focus on engaging consumer segments, whether it's "baby boomers," the coveted millennial group or Gen Z. But demographic targeting doesn't necessarily provide ROI. Recently McDonald's announced that it would stop focusing its marketing efforts on simply sweeping talk to millennials, but this remains an exception, not the rule. Despite the enormous amount of customer insights that marketers now have at their fingertips, far too many campaigns still group audiences by outdated demographics.
  • Nectar Launches Ticket Offer
    Sainsbury's loyalty programme Nectar has introduced a new service allowing consumers to use their points for discounted events such as theatre, comedy, live music, exhibitions and museums. To coincide with the launch, a new Web site has launched showcasing the raft of events for users to browse which they can view by venue, city and time before selecting their seats and the number of Nectar points they wish to spend. For every 500 points redeemed, GBP2.50 will be taken off the total price.
  • Sorrell Survives Pay Review But Urged To "Confront The Succession Elephant"
    Sir Martin Sorrell has seen off another rebellion over pay after 22% of shareholders failed to back his GBP43 million package in what has become an annual City ritual. However, he may have a harder time fending off questions about how his company is planning for when he eventually retires from the world's biggest advertising group. Standard Life, one of the City's top fund managers, made a rare, public intervention by claiming that WPP's board must "confront the succession elephant."
  • Three In Four Publishers Will Increase Video Inventory To Meet Demand
    Almost three-quarters of publishers have pledged to inject more video inventory into the market in response to market demand, according to a Forrester study. The study surveyed 529 advertiser decision-makers from brands, agencies and media owners globally, and revealed that the lack of premium video inventory in the market is holding back growth in online video advertising. Demand has always outstripped supply when it comes to premium video leading to far higher CPMs than in display.
« Previous EntriesNext Entries »