Google Panda 4.2 is currently being rolled out across the Internet, causing companies to go into a tailspin as they attempt to discover how their sites will be affected. Google Panda is the part of the algorithm that targets poor-quality content, helping Google to ensure that sites with thin or substandard content stand less of a chance of ranking well than sites with better quality and more useful content. Essentially, it's all driven toward creating a better experience for the person using the search engine.

Apple is expected to release the next version of its mobile operating system, iOS 9, this month, with a beta version enabling ad-blocking and deep linking in apps. Both suggest that Apple is prioritising user retention over user acquisition on mobile. Deep linking will allow iPhone users to search for content inside apps, like documents from Microsoft's OneDrive, recipes or events from calendar apps. Deep linking is the ability to link to specific sections inside an app -- like a Google for your installed apps.

The return of Rebekah Brooks to run Rupert Murdoch's UK newspaper operation has been described as "two fingers up to the British public" by the shadow culture secretary, in a strikingly aggressive intervention. Chris Bryant, who has personally clashed with Brooks in the past, condemned the apparent reappointment of Brooks as chief executive of News Corp's UK operations -- a year after she was cleared of all charges related to the phone-hacking scandal.

Netflix is to lose some of the biggest films in its catalogue, including "The Hunger Games: Catching Fire," "World War Z" and "Transformers: Age of Extinction," to Hulu as it focuses more on its own original content. The entertainment streaming service said it had decided not to renew its agreement in the United States with Epix, the premium cable network owned by three Hollywood studios, when it expired at the end of September. Epix confirmed that it had closed a multiyear deal with Hulu.

MTV's Video Music Awards (VMAs) saw 2.2 million people sending 24.1 million tweets about the 2015 awards show, making it the most tweeted program since Nielsen began tracking Twitter TV conversations in 2011. Sunday night's VMA Twitter buzz saw a 69% increase from last year's 12.6 million tweets. Since Nielsen began tracking Twitter TV ratings in October 2011, only the Super Bowl has generated more tweets than yesterday's VMAs.