The social media giant has confirmed that it introduced a new timeline feature yesterday that allows people to catch up on important tweets. Twitter says it will use a user's past activity to predict which Tweets they might like to see the most by looking at "what accounts they interact with, Tweets they usually engage with, interests, and what's going on in their network." The timeline changes have not been popular -- the hashtag #RIPTwitter trended over the weekend.

Johnston Press has confirmed it is in "late stage discussions" to buy the i newspaper for around GBP24m. According to the regional publisher, The Independent's cut-price sister title recorded an unaudited operating profit of GBP5.2m in the year to September 2015. In the year to September 2014, ESI Media said the Independent titles - The Independent, Independent on Sunday, i and Web sites -- lost GBP4.6m. This was up from a GBP22.6m loss in the year to September 2011 -- the first full year of Lebedev ownership.

Skype has announced a partnership with Sir Paul McCartney which has resulted in a new set of "Moji" emoticons for Valentine's Day. Mojis, which can be sent inside Skype apps on both desktop and mobile, are both animated and feature sounds and music. The partnership sees McCartney lend his voice and musical talent to the new animated icons, which include an octopus proffering a number of romantic gifts (including a risque set of fuzzy handcuffs) and a turtle pretending to kiss somebody.

Advertising temporarily boosts a company's stock value and managers are opportunistically increasing marketing spend to raise share prices, according to research from the London School of Economics. Dong Lou, an associate professor of finance at the LSE, analysed publicly listed companies in the U.S. and found that the stocks of the top 10% of companies (ranked by year-to-year changes in ad spend) outperformed those at the bottom by 10% by almost 13% in the ranking year.

Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop. The agency is believed to have beaten shops including MediaCom in the competitive pitch. Starcom Mediavest Group, which held the business in markets including the US and the UK, was dropped in the US last year. SMG did not take part in the U.K. process.

Twitter has reported a $521.03 million (GBP358.65 million) net loss for trading in 2015 -- and for the first time, no growth in its user numbers. In its fourth quarter earnings, the social media platform reported a net loss of $90.24 million (GBP62.11 million) for the three months up to 31 December 2015. Twitter reported that it had 320 million average monthly unique users, the same number as the third quarter. Twitter said that its Promoted Video ad format is now a "meaningful contributor" to its advertising business.

Reality TV junkies rejoice -- NBCUniversal is to launch a one-stop TV streaming service that will be the home to hits including "Keeping Up with the Kardashians,' "Made in Chelsea" and The Real Housewives franchise. The new subscription service, which will launch in the U.K., Ireland and Australia next month, will be priced at GBP3.99 a month. The service, called Hayu, will offer access to over 3,000 episodes of shows including "Don't Tell the Bride," "Shahs of Sunset," "Ru Paul's Drag Race" and "The Millionaire Matchmaker."

With smartwatch and fitness band sales more than doubling in the U.K. last year, brands are placing an impetus on wearable technology in a bid to stand out from the competition. Brits purchased three million fitness bands and smartwatches last year -- up 118% on 2014, according to data from Mintel. Not surprisingly, sport brands are trying to get in on the action. New Balance recently created a new division to connect consumers with wearable technology, and is teaming up with Google and Intel.

Sky Q became available yesterday. Both existing Sky customers and those new to Sky can buy it online or over the phone. You'll also be able to purchase through one of Sky's 250 retail outlets from Friday. Set-up costs for the new service start at GBP99, which includes a full professional installation. Typical monthly costs for existing subscribers are an additional GBP12 extra compared with the current Sky+ package. For new customers, the monthly price for Sky Q starts at GBP42.

The Premier League has unveiled a radical brand overhaul as it moves away from a title sponsorship model to focus on communicating the stories around its players, communities and clubs on and off the pitch. The new digital-first identity unites both the competition and the organisation for the first time, and has been created to work across broadcast, mobile and Web globally. The update by design consultancies DesignStudio and Robin Brand Consultants is a "fundamental" shift away from the league's corporate image.