Sir Martin Sorrell has said that the bullish "Don Draper-ish" attitude of the ad industry is misplaced, warning of concerns such as a possible Brexit from Europe. The WPP chief executive's comments came as his marketing services group reported a 2.8% boost to pre-tax profits to GBP1.49bn, having finished the year with a strong fourth quarter and started 2016 above target. But Sorrell remained typically bearish on advertisers that are too focused on cost cutting over investing for growth.

Strongbow, the Heineken-owned cider brand, has appointed Adam & Eve/DDB to handle its advertising account after a competitive pitch. St Luke's, the incumbent, had held the account since 2005 after winning a five-way pitch. The business was previously handled by Leo Burnett. Heineken ran a competitive pitch in which roster agencies were invited to pitch. The brewer has already appointed A&E/DDB to work on Amstel last year, Desperados in 2014, and John Smith's in 2014.

Pandora Jewellery is to become the first retail brand in the UK to partner with Snapchat to run a sponsored filter. On Mothering Sunday (6 March) Snapchat users will be given the opportunity to take a selfie using the Pandora filter, which will run a branded message around the image. The photos will celebrate the unique similarities between mother and daughter and will be shared on Snapchat and other social media sites.

Facebook is set to pay millions of pounds more in tax in the UK after a fundamental overhaul of its tax structure. After heavy criticism that it was avoiding tax, the BBC can reveal that profits from the majority of Facebook's advertising revenue initiated in Britain will now be taxed in the UK. The company will no longer route sales through Ireland for its largest advertisers. That includes consumer businesses such as Unilever, major retailers such as Tesco and Sainsbury's and major advertising giants such as WPP.

Betsafe has handed its multimillion-pound media and planning account to Rocket as the gambling firm pushes its "No Bullshit Betting" message to British punters. Rocket won the business after a competitive pitch and is expected to invest in TV as Betsafe plans a "highly ambitious" strategy to break into the UK's online betting and casino sector. Betsson Group, the Swedish-based owner of Betsafe, has not previously had a media agency but has had advertising partnerships with Manchester City and Gumball 3000.

Procter & Gamble has agreed to a partnership with Olympic gold medallist Jessica Ennis-Hill and her mother for the Rio 2016 Olympic Games. Under the deal, part of the company's 'Thank you, Mum' campaign, the pair will partner with Pampers, Olay, and Venus, to celebrate mums in the UK. "[P&G] are celebrating my own mum, who has been a driving force and inspiration in helping me realise my dreams," said Ennis-Hill, who is a mother herself.

Ad-blocking companies are running a "modern-day protection racket" that poses a threat to newspaper Web sites, the culture secretary has warned. John Whittingdale vowed to try to help the media and music industries suffering from the rise of ad-blocking software, which stops ads from loading on web pages and has become increasingly popular with users. Online publishers say ad blockers undermine their business models, which rely on advertising to keep their services free.

Vote Leave, the organisation campaigning for the UK to exit the European Union ahead of the referendum in June, is looking for a creative agency. Dominic Cummings, a former government advisor who is now Vote Leave's campaign director, is leading the search, which began in February. Cummings told "Campaign" that Vote Leave is looking for a "small, hungry and edgy agency that is not afraid to take risks and upset the government."

Expedia, the online travel portal, is reviewing its advertising account, currently held by Ogilvy & Mather London. Andrew Cocker, the senior marketing director at Expedia, is working with Oystercatchers on the process. The review follows Expedia Inc, which owns the Expedia site, making a number of acquisitions last year, including the holiday-rental site HomeAway, the Ebookers owner Orbitz and the online travel agency Travelocity.

The government will rush through legislation to close the "iPlayer loophole," which allows people to watch BBC shows on catch-up services without having a TV licence. After a speech at the Oxford Media Convention, Culture Secretary John Whittingdale said closing the loophole could not wait for legislation was passed to renew the BBC's royal charter by the end of the year. Instead, it would be done "as soon as practicable" through secondary legislation that could be put before parliament as early as this summer.