• Consumers Want More Control Over Mobile Ads, IAB Finds
    Out of 1012 adults polled by Differentology for the IAB UK, 58% said mobile ads were better or more acceptable when they were easy to skip or avoid -- followed in a list of other criteria by ads that were unobtrusive (52%) and that didn't slow the page from loading (52%). Just 35% said they would find mobile advertising more acceptable if the ads they saw were relevant.
  • Tech Leaders Call For Positive Thinking Post Brexit Vote
    More than 50 tech bosses wrote a letter to the Evening Standard to ask business leaders to look ahead and not dwell on the nation's vote to leave the European Union. The letter said the UK needs to show that it "will never stop being a competitive, entrepreneurial and dynamic place to innovate and create jobs."
  • Nurofen Painkiller Ad Banned In Landmark Ruling
    The advertising watchdog has banned a TV ad for Nurofen for misleading viewers with claims that it has special painkilling prowess, in a landmark ruling likely to spark a crackdown in the way companies are allowed to market general painkillers. The ruling, by the UK's Advertising Standards Authority, follows a separate action by Australia's Federal Court.
  • Morrisons To Complain About More Aldi Ads, Following ASA Rulings
    Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter yesterday saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA that it had "misleadingly" compared a weekly shop of its own brand products with branded products at the big four supermarkets.
  • Petition Calls For The End Of Misleading Political Ads
    A petition on the UK Parliament's Web site, which needs 100,000 signatures to be debated by MPs in Parliament, says: "The general population of the UK are tired of listening to outright lies and misrepresentation from the political elite in order to gain votes. With a more honest representation of facts our democracy would hand power back to the people it governs."
  • Google May Face Another EU Monopoly Abuse Investigation
    Google may face a new EU claim that it is abusing its monopoly power. The European Commission has reportedly asked opponents of the search giant's advertising practices to allow it to put their complaints to Google. This could pave the way for a formal statement of objections about Google's lucrative advertising business.
  • Group M Predicts Print And TV Will Bear The Brunt Of Lower Ad Spend
    Adam Smith, futures director at Group M, said brands will "invest less" because of the uncertainty, but maintained it will be "a difference of degree, not magnitude." He suggested that traditional media such as print and TV would be likely to bear the brunt as internet advertising continue to enjoy "forward momentum."
  • AA Calls For Post Brexit Self-Regulations And E-Cigarette Advertising
    Advertising Association chief executive Tim Lefroy gave the government two steps to aid advertisers. He called for the government to "support responsible advertising self-regulation," asking that it not "impose advertising bans related to public health issues." Furthermore, Lefroy called for the Financial Conduct Authority (FCA) to roll back its recent support of e-cigarette advertising.
  • Brits Spend More Than Three Billion Pounds Fixing Broken Tech
    We have spent a staggering GBP3.1Bbn on fixing or replacing broken gadgets in the last five years, a new UK study has revealed. Mobile phones are the item most likely to meet an accidental end, with eight million of the fragile gadgets damaged in the last five years. Water damage is the greatest phone-killer, accounting for 23% of mobile phone and 7% of laptop claims.
  • Orange Tops Euro 2016 Sponsor League Table
    At the close of the Euro 2016 group stage, Orange was the most effective sponsor, according to the Brand Agility Index study by PR firm Waggener Edstrom. The mobile network brand, which topped a list tracking 10 sponsors with a score of 71 points, was credited for driving engagement through personalisation in its ongoing #OrangeSponsorsYou campaign (created by POKE).
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