YouTube has announced today that its mobile app willt begin allowing users to broadcast live video for the first time. It's a feature that both Facebook and Twitter are already offering with Facebook Live and Periscope, respectively.

Marketers are facing a continuous struggle with consumers' perception of data, as new research reveals 71% believe brands with access to their personal data are using it unethically. The report, from Edelman, reveals that 78% of the public also view the threat of negative media coverage as an insufficient deterrent to prevent businesses from misusing personal data.

Apple paid GBP12.9m in UK corporation tax last year as the iPhone maker continued to book sales through its international headquarters in Ireland. Accounts for the year to September 26 showed that the tax bill for Apple's two UK entities rose 9% last year from GBP11.8m from a year earlier.

Google is planning a shake-up of the smartphone market by releasing its own handset, a move that would tighten its grip on mobile software and see it compete directly with the iPhone. The technology giant is in discussions with mobile operators about releasing a Google-branded phone that will extend the company's move into hardware.

Alcohol Concern said alcohol-related marketing was seen 392 times over five games at an average of 78.4 a game, or once every 72 seconds. This happened despite French laws banning alcohol sponsorship of sporting events and alcohol ads on television. Carlsberg replaced its brand name on pitch-side digital boards with its well-known "Probably" slogan.

The UK government is poised to hold a meeting with business leaders this week to discuss the implications of Britain's exit from the European Union. The roundtable meeting with UK firms will be chaired by the business secretary on Tuesday with representatives from the British Chambers of Commerce, CBI and the Federation of Small Businesses set to attend.

Sainsbury's is speaking with four agencies about its GBP60m ad business. It is understood to be briefing the incumbent Abbott Mead Vickers BBDO, Mother, Wieden + Kennedy and MullenLowe London. The review process is being handled by the AAR, but Sainsbury's is yet to confirm that this is a formal pitch.

Some companies are likely to impose a hiring freeze following Britain's vote to leave the European Union, according to a leading business group. The Institute of Directors (IoD) surveyed 1,000 of its members and found that a quarter planned to freeze recruitment. The results suggested that almost a third would keep hiring at the same pace, with 5% planning to cut jobs.

Google searches for "pound sterling" have surged well beyond their highest ever as people attempt to work out what is happening to their currency. The value of a UK pound has been plunging in the wake of Britain's vote to leave the EU. As it fell in its most dramatic drop ever, people scrambled to find out information about the currency. Searches for "buy gold" are up 500%.

Although editors faced the difficulty of keeping up with the momentous news that developed throughout their usual publishing times, some produced extra early morning editions in which they managed to report the central story. Both the "Daily Mail," a paper that called for Britain to leave the European Union, and the "Daily Mirror," a paper that urged voters to stay, used the same headline: "We're out."