Three ran its ad-blocking trial on a select number of UK customers yesterday, in partnership with Israeli start-up Shine. Three couched the trial as a "technology test" for Shine, whose tech blocks ads at the network level. Beyond this, neither the operator or Shine has explained exactly how it goes about blocking ads.

Mark Zuckerberg believes people will one day post thoughts like "What I think we're going to get to... past VR, is a world where more than just being able to capture what's going on in a scene, I think you're going to be able to capture a thought, what you're thinking or feeling, in its kind of ideal and perfect form in your head and be able to share that with the world" he said in a Q&A session.

Almost two-thirds of marketing professionals (62%) feel they don't know enough about how the EU Referendum result could impact the business they work for, according to research by the Chartered Institute of Marketing (CIM). It also found that 45% of the marketers surveyed said they feel the business they work for doesn't know enough about the consequences of the referendum result.

Britvic has launched an "incubator company" in a bid to target health-conscious adults with new premium soft drinks, moving away from "big bucks advertising" in favour of a grassroots approach. The incubator, called WiseHead, aims to meet changing consumer needs by providing them with more soft drink choices as Britvic believes "non-alcoholic beer and wine aren't hitting the mark."

The UK is set to get its first 24-hour eSports TV channel as the world of competitive computer game playing takes its next step toward mainstream popularity. The new channel, Ginx eSports TV, will get a major boost at launch with Sky and ITV expected to take minority stakes in the business.

The "Financial Times" will significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid. Alpha Grid produces branded content across broadcast, video, digital and social as well as events. The FT is aiming to ramp up its content marketing operation, housed within a new studio operation that FT2 launched in September.

The death of the written word continues apace, with Twitter giving brands the ability to build campaigns targeted by emoji. Introduced, apparently, to celebrate World Emoji Day on July 17, the new function would allow a burger brand to target someone who had tweeted a burger emoji.

Social media has overtaken television as young people's main source of news, according to a report. Of the 18- to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV. The Reuters Institute for the Study of Journalism research also suggests 51% of people with online access use social media as a news source.

UKTV has launched the first campaign for its on-demand TV brand UKTV Play today (15 June), using a Facebook Messenger chatbot to serve up personalised TV show recommendations as it seeks to position itself as a "disruptive" entertainment service. The integrated campaign includes a social TV recommendation engine, run via a Facebook Messenger chatbot, to be launched later this month.

Public health organisations from around the world are calling for an end to alcohol sponsorship in Formula 1 following Heineken's recently launched deal with the sport. The European Alcohol Policy Alliance (Eurocare) today slammed the five-year deal, which is estimated to be worth GBP150m, and said that alcohol brands are now dominating sponsorships in F1.