Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming 'the next Woolworths'. Bennison started her role as chief marketing officer (CMO) at Nationwide earlier this year after completing a seven-year stint at Barclays -- weathering the storm after a major financial crisis.

While Google remains the dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic. Emerging search sites like SkyNet, Pinterest, Yelp, YouTube or Facebook imply that whether it is the artificial intelligence of RankBrain or organic searches, quality content and solid site architecture still count for a lot.

The European Commission wants free WiFi to be provided in public spaces across its member states within four years. The goal was announced by the president of the European Union's executive body, Jean-Claude Juncker, in his annual State of the Union address. He also wants at least one city in each EU country to have deployed a 5G mobile network by 2020.

Telegraph Media Group has contacted agencies about its digital media business. The conversations about the account are in the early stages. While agencies have received requests for proposal, the talks may not turn into a full pitch. Marc Waxman, head of marketing and ecommerce, is running the process. The publisher has worked with a number of agencies on the account.

Amazon has announced plans to sell the Echo, its voice-controlled "intelligent" speaker, in the UK after the device proved a surprise hit among U.S. households. The Echo, a cylindrical speaker that is always listening for a command, is Amazon's answer to Apple's Siri and Google's Assistant software, responding to sentences such as "Will it rain today?" or "Play some music."

The EU is proposing strict new copyright rules aimed at making it easier for musicians, TV makers and publishers to make money out of their work online. Google could be especially hard hit by the rules, which could force both YouTube and Google News to pay out more for hosting content or showing parts of it.

Honda Motor Europe has appointed DigitasLBi as its pan-European content agency of record for all its car models. The Publicis Groupe agency pitched against four of the brand's creative agencies for the new line of business. DigitasLBi has been tasked with developing a "fully integrated suite of engaging and informative content for the Honda car brands."

FA chairman Martin Glenn and reality star Katie Price will both headline the Festival of Marketing 2016 as the lineup of high-profile speakers continues to take shape. FA chairman Martin Glenn will open day two of this year's Festival of Marketing as part of the 'Brand Britain' panel, which will analyse the country's image following the controversial Brexit vote.

The watchdog set up to regulate press standards has been branded "toothless" by MPs concerned that it has never fined a newspaper. The chairman of the Independent Press Standards Organisation, Sir Alan Moses, strongly defended its record as he appeared before the Commons culture, media and sport select committee.

Eyeo, owner of the world's leading ad-blocking solution Adblock Plus, has delved further into ad tech, unveiling a network designed to help it sell its 'Acceptable Ads' whitelist. Having made its name, steamrolling ads -- a primary revenue source for many publishers and content creators -- the company is rolling out its own supply-side platform (SSP) with the help of ad tech startup ComboTag.