Roadside billboards could soon be consigned to history after one of the world's biggest media owners pulled spending on hundreds of giant posters in Britain. Clear Channel, the New York-listed outdoor advertising specialist, will not pay rent on 800 roadside sites this month. A company source said the decision reflected a rapid shift among advertisers toward spending on digital displays.

A new report from the Content Marketing Association on measuring effectiveness found that 73% of marketers considered measurement "very important" to their content strategies -- with none regarding it as unimportant. But only 50% said it was possible to accurately measure the ROI of content marketing, with 20% believing it was not possible.

EasyJet has joined the raft of brands seeking arrangements with tech start-ups, signing a deal with incubator Founders Factory. The multimillion pound, five-year deal gives the airline a shareholding in Founders Factory and means it will scale and invest in five early-stage start-ups and "co-create from scratch" two new companies each year.

Everton Football Club have partnered with Liverpool Hope University for a first-of-its-kind research partnership that utilises high-quality academic resources to support the club's efforts across an array of projects including fanbase development and commercial growth.

It's a topsy-turvy world where Accenture is ranked as a highly rated agency and even advertising commentators are calling advertising a "dirty word." Yet that's the world we inhabit right now. The digital revolution has redefined and disrupted not only the products and services offered by advertisers, but the very foundations of the industry itself.

As marketers rise through the ranks to become a CMO, they stop doing marketing, according to the former CMO at Homebase Jo Kenrick. Speaking at IAB Engage yesterday, she told delegates that throughout their careers, marketers spend time learning how to be better at marketing, but once they are at the top of the marketing team they "stop doing marketing."

The standoff between Tesco and Unilever has come to an end, with the latter saying that it was "pleased to confirm" that the supply situation with the grocer in the UK and Ireland has now been "successfully resolved." On Wednesday reports had surfaced that dozens of the FMCG giant's brands were no longer being stocked by Tesco due to an ongoing dispute over prices.

Chelsea has confirmed a new kit deal with Nike that is reportedly worth around GBP900m over the next 15 years. The agreement, which is understood to be worth GBP60m a season, will run until 2032 and is the largest commercial deal in the Premier League club's history.

Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% are parents. The UK general manager for Snapchat's parent company Snap Inc, Claire Valoti, punctured the idea that the bulk of the app's users are teenagers. There is also a 50-50 split between men and women on the platform, she added.

BT and OgilvyOne have split by "mutual consent" after 15 years, as BT looks to consolidate its direct accounts following its GBP12.5bn acquisition of EE. The telecoms giant kicked of a review of its direct marketing accounts in August this year. BT has worked with OgilvyOne since 2001, while EE works with Publicis Groupe's Chemistry London.