Speaking at today's Mail Brands IAB Digital Upfronts, the Mail Online columnist and Good Morning Britain TV presenter said: "I like it when a brand takes a position on things. We've seen an evolution of the brands, I like the brands that engage with customers online and interact with them with a bit of humours. It's part of a brand evolution and vital in this era."

Robots could soon begin contributing to agency copy used by the UK's newspapers after the head of the Press Association said it was poised to begin experimenting with automated sport and news stories. PA Editor in Chief Pete Clifton told the Society of Editors conference in Carlisle yesterday that computers could be producing articles such as match reports and election results within months.

Asos saw more than half its orders come through mobile devices for the first time in the six months to the 31 August as its focus on making the mobile experience cleaner and faster helped boost conversion. Mobile also accounts for 69% of its overall traffic to the online retailer, with the UK market "comfortably ahead" of that figure.

Netflix has shaken off growth worries with new subscriber numbers that beat estimates and sent its shares soaring. The video streaming company added 3.2 million international customers in the last three months, far more than the 2 million analysts had predicted. In the three months to the end of September Netflix had about 83.3 million subscribers.

UK spying agencies illegally stored data about the country's citizens for more than a decade, according to a new judgement. The collection of data on everyone's communications was illegal between 1998 and 2015, according to the Investigatory Powers Tribunal, the watchdog for intelligence agencies. But spying agencies will be able to continue collecting data because of tweaks to the law.

Digital agency Mirum has created a museum around a fictional football team, hidden from view in the fact that it exists solely through tablets and VR, to show how brands could be augmenting retail spaces with mixed reality. The "hidden" museum is a fictional experience about Mirum United and uses Microsoft HoloLens and Surface tablets to create interactive stories.

HP was the first brand this year to issue an ultimatum to agencies: put more diverse staff onto the account, or else. The PC and printer maker's roster of agencies -- BBDO, Fred & Farid, and Gyro -- were given a month to propose how they would boost the number of women and ethnic minorities in senior account positions.

Over half (55%) of the 450 UK marketers surveyed for an Adobe study said they feel unable to keep up with the pace of digital transformation this year, compared to 48% last year. The study also pointed to pressure from inside and outside the business. Nearly two-thirds (65%) of marketers feel marketing is now more responsible for revenue contribution compared to 2015.

Almost half of Facebook users complete their Christmas shopping in November, according to Ian Edwards, Facebook's head of comms planning for Northern Europe. According to Edwards, 40% of Facebook's UK mobile users have already finished their Christmas shopping by November, with 41% of mums on the social network finishing their shopping within the same time frame.

The publisher of the "Daily Mail" has warned that proposals to force newspapers into a Government-backed system of press regulation are a breach of the European Convention on Human Rights. Associated Newspapers made the warning to the Press Recognition Panel, the government-funded body that oversees the system of press regulation set up in the wake of the Leveson Report.