• TV Ad Market Steadies After Brexit, But 2017 Will Be Tough
    The TV advertising market has recovered from its post-Brexit slump, but media buyers expect a "deflationary" market in 2017 and some agencies are expected to push broadcasters hard in trading negotiations this month. TV sales sources said the market should be roughly flat in December and January, after a drop of about 6% in October and November, as advertisers' nerves have steadied.
  • Kodak Launches 'Camera First, Phone Second' Mobile
    Kodak has entered the smartphone market this week with the 21-megapixel Ektra model. However, the launch does not symbolise a complete departure from the analogue world of the original Kodak moment, according to its VP of brand and creative, Danielle Atkins. The Android-powered Ektra is being marketed as a "camera first, phone second" device.
  • Sarah Golding Announced Sole CEO AT CHI & Partners
    CHI & Partners has appointed Sarah Golding as its sole chief executive as her counterpart, Nick Howarth, moves to parent The & Partnership. Golding has spearheaded a number of changes at the agency this year, including hiring Yan Elliott to join Micky Tudor as executive creative directors after the departure of chief creative officer Jonathan Burley.
  • Ronald McDonald And Friends Banned As Junk Food Advertising Crackdown Widens
    Social media sites have been ordered to block junk food ads aimed at children under a new crackdown that also bans cartoon characters like Ronald McDonald. Today the Committees of Advertising Practice has extended restrictions which prevent companies from advertising foods high in salt, fat or sugar during ad breaks in children's TV shows.
  • BBC Trials 4K On iPlayer
    The BBC has begun a trial of 4K high-dynamic range (HDR) video on its iPlayer streaming platform. The test involves four minutes of footage from its Planet Earth II series, which promise to reveal more detail and present more vibrant colours than was possible before. This is part of an effort to develop technologies that will make live broadcasts in the new formats possible.
  • Spotify Taps Publicis Exec To Head Sales In Europe
    Spotify has poached Marco Bertozzi, global chief revenue officer at Publicis Groupe's Performics division, to be vice president, Europe and head of sales in the region. The move is the latest example of a leading media figure quitting for one of the global digital media owners. Bertozzi joins in January, with responsibility for direct sales, programmatic and international business.
  • EBay To Review European Creative Next Year
    Ebay will kick off a review of its European creative account next year after refreshing its global brand strategy. DDB Berlin is the brand's agency of record in Italy and Germany, with Adam & Eve/DDB providing creative support in the UK. The two are collectively referred to by eBay as DDB Europe. The e-commerce site will appoint an agency to handle briefs across the UK, Germany and Italy.
  • WPP Tells UK MPs Sorrell Is Not On A 'Superstar' Salary
    The chair of WPP's pay committee has told MPs that Sir Martin Sorrell is not on a "superstar" salary, months after the chief executive faced a shareholder revolt over his GBP70m pay package for last year. Sir John Hood was taken to task over the scale of Sorrell's remuneration by a committee of MPs investigating corporate governance, executive pay and board responsibilities.
  • Instagram Adds Two New Popular Features
    The first is the ability to turn off commenting for individual posts, so if you're getting a lot of negative feedback on a photo or video, you can shut them down instantly. The second big update is the ability to "like" individual comments on posts -- in much the same way you can like comments on Facebook -- by tapping the heart icon.
  • Sainsbury's Is YouTube's Most-Watched Christmas Ad
    Google searches for UK Christmas ads increased 40% year-on-year in November, with Sainsbury's, John Lewis and Marks & Spencer leading the pack on UK views. YouTube saw a 53% increase in views of Christmas ads compared to 2015, with Sainsbury's proving to be the most popular in the UK.
« Previous EntriesNext Entries »