The shop will open offices in the UK, the US, Canada, Australia, the Philippines, Mexico and Malaysia, and will work on strategy, creative, influencer marketing, production, distribution, paid social and analytics. In the UK, Society sits alongside Reprise, Stickyeyes and Mubaloo, IPG's search, digital marketing and mobile agencies respectively.

As both Starbucks and Uber receive very different reactions after taking a stand in Trump matters, marketing experts weigh in on whether brands should get involved.

It announced on Wednesday that it had cleared the final hurdle by agreeing caps on wholesale charges -- the amount phone operators charge each other when their customers use their phones abroad -- following exhaustive negotiations. The apparent removal of that barrier allows the end of roaming charges for consumers to take place.

The Information Commissioner's Office has informed eleven charities that it intends to fine them for breaching the Data Protection Act. The charities will be given 28 days to respond to the ICO's findings. The ICO will consider representations made by each charity before making a final decision about enforcement action.

Apple posted record iPhone sales on Tuesday night, returning the world's largest public company to growth after last year's uncharacteristic fall in revenues. High demand for the new iPhone 7 model released in September meant that Apple sold 78.3m iPhones in the crucial Christmas quarter that comes after the release of its latest products.

P&G male grooming brand Gillette is getting into the lucrative esports market by sponsoring the Intel Extreme Masters event in Katowice, Poland this month, and unveiling one of the biggest stars in esports as its latest ambassador.

Baroness Harding spent seven years in the top job at the company -- leading a PR fightback for the firm amid the fallout from a massive data breach in October 2015 that cost TalkTalk more than GBP40m. It was later fined GBP400,000 for security failings over the cyberattack, in which the personal data of 160,000 customers was accessed.

Procter & Gamble has launched a media pitch in the UK, Ireland and four other northern European markets in the Nordics. The review comes at the same time as P&G chief brand officer Marc Pritchard's has intervened in the media transparency debate.

The likes of McDonald's, KFC and Coca-Cola all experienced declines in Brand Finance's Global 500 rankings for 2016, with Apple pipped by Google as the world's most valuable brand.

Some 60% of the content created by the world's leading 1,500 brands is "just clutter" that has little impact on consumers' lives or business results. That is the conclusion of a new report by media agency Havas. For the first time this year, The 'Meaningful Brands' study looked at the role of content and whether it has value or not.