Marketing Week
Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will "bang the drum" to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers.
The Times
Social media and technology companies face sanctions unless they do more to curb cyberbullying, sexting and trolling, as part of a new Internet safety strategy. Ministers are to summon Facebook, Twitter, Apple and others to Whitehall and will demand that they develop new technological solutions similar to those used to thwart paedophiles and terrorists.
Campaign
This week's relaunch of Jamie follows eight months of research by Hearst Made, the publisher's content marketing division, in collaboration with Oliver himself. This is the first revamp for the magazine since it was launched in 2008. It targets the "urban female foodie" market and puts Oliver at the heart of the magazine.
Campaign
This deal, announced at the start of Mobile World Congress, will connect Adsquare's data with AOL's programmatic platform, One. The result will be improved publisher inventory with contextual data that will allow advertisers to reach audiences in real-time, across multiple devices.
The Drum
Samsung announced the rollout of its commercial 5G network at Mobile World Congress yesterday, profiling "the technologies that will power the launch of the world's first connected 5G networks." Samsung said it wants to be at "the forefront at delivering this next generation network" which has gathered so much attention in recent years.
The Guardian
The BBC will launch a dedicated Scottish television channel with a new hour-long news programme after a major review of its output and spending in Scotland. Tony Hall, the BBC's director general, told the corporation's staff in Glasgow on Wednesday morning that spending on new drama and factual programming made in Scotland would increase by GBP20m.
Campaign
Data analytics company Ad Lightning has released "The Ad Quality Report for Publishers" that delves into the quality issues behind live programmatic ads on publisher sites. Looking at millions of live programmatic ads across 50 popular publisher sites, Ad Lightning found that 28% infringed on industry standards during the fourth quarter of 2016 and into January 2017.
Sky News
John Lewis will cut 387 jobs as part of its efforts to limit costs as the retail sector prepares for a difficult year. The department store chain said the jobs would go in a restructuring of its home fittings service that would see administrative roles shift to a central hub in Manchester. It was also planning to outsource food preparation for its The Place to Eat restaurants.
Campaign
UK-based retail specialist Ecrebo, which claims to have boosted sales for Waitrose and Marks & Spencer, is set to expand in the US with a round of investment from the founder of Nectar. Ecrebo is a technology platform that allows retailers to target offers and messages to customers during checkout, alongside their receipt, or digital receipt.
The Drum
For all the existential posturing from publishers amid the rise of ad blockers, Dennis Publishing has reason to cheer. The publisher might have found a way to convince ad block users to watch ads after seeing more than five in 10 (57%) do so when it tailored different messages to different readers.