In what amounts to one of the more major pivots in the digital sector, Shine Technologies -- a company entrenched in the ongoing ad-blocking debate -- will rebrand as Rainbow. It will cease its carte blanche ad-blocking services to mobile operators and begin generating revenue from the media industry, as it moves offer "a better ad experience for consumers."

UK regional daily newspapers audited by ABC lost print sales at an average rate of 12.5% year-on-year in 2016, according to figures released today. The Johnston Press-owned "Wigan Evening Post" fell the most rapidly, dropping 36% year-on-year to an average of 2,382 copies per night.

The perfect storm that is hitting the food industry and spurring consolidation and product development changes among major food manufacturers has one big constituency to thank: Millennials. The 18- to-34-year-old demographic, in the midst of disrupting a variety of industries, is rewriting the script in the grocery sector.

Customers have come to expect personalised marketing experiences across devices and channels. The good news is that most marketers are in some phase of implementing a strategy to personalise campaigns and experiences-and this is happening worldwide.

Digital businesses -- online-only companies such as Amazon and traditional firms promoting online services -- spent a record GBP639m on TV ad campaigns in 2016 to become the biggest-spending group of advertisers on the small screen.

Sainsbury's will re-establish its Tu clothing brand and launch a new homeware brand in the coming months following the appointment of Portas, the creative agency run by guru Mary Portas. The supermarket has been on the hunt for an agency since November after spinning off the general merchandise (GM) advertising account from grocery, which went to Weiden+Kennedy last August.

The proportion of British adults online currently using ad-blocking software has remained at around 22% for the last year, according to the latest ad-blocking report from the IAB, conducted online by YouGov. Of 2,018 respondents, one in five (21%) who originally downloaded ad blockers don't currently use them, the report suggests.

The recommendation from the influential cross party Culture, Media and Sport Committee comes as the Government considers whether to enact Section 40, which was passed by Parliament three years ago and remained on ice ever since. It states that publishers who are not part of a Royal Charter-backed press regulator must pay both sides in libel and privacy cases even if they lose them.

Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign. The brand, which is a subsidiary of Butlins owner Bourne Leisure, has contacted above-the-line shops with a request for information. The process is being run by Haystack.

Nestle has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafe, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth, up by 18% last year -- six times faster than its average growth.