• Within Two Years, Half Of Brits Will Be Gamers
    By 2019, half of all Internet users in the UK will be playing games digitally at least once a month, according to eMarketer's first-ever UK online gaming forecast. Digital gaming penetration -- which includes mobile, social and online console gaming -- will reach 48.6% of the country's Internet users in 2017, equating to 26.4 million people.
  • Jaguar Land Rover Calls Global Media Review
    The car brand has contacted media agencies this week, just days after The Times revealed that ads for a string of major brands, including Jaguar Land Rover, had appeared on extremist videos or Web sites. Campaign understands the review is part of a standard procurement procedure that was planned before The Times' revelations last week.
  • UK Launches Cyber Defence Centre
    A new centre to protect the UK against cyberattacks will be officially opened by the Queen. The National Cyber Security Centre (NCSC) in London is designed to improve Britain's resilience to attacks and act as an operational nerve centre. "We want to make the UK the hardest target," Ciaran Martin, the centre's chief executive, told the BBC.
  • News Corp Drops Rubicon, Defecting To AppNexus?
    Only a matter of days after its leadership spoke publicly to investors about its ambitions to launch its own "programmatic ad network," News Corp has offloaded all its investment in under-fire ad-tech outfit Rubicon Project, in a sign that many are interpreting as a wholesale defection to rival AppNexus.
  • Heineken To Launch Champions League Chatbot
    Heineken is set to launch a chatbot that it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knockout stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and home cleaning discount codes.
  • Sandals And Marie Curie Join Jaguar In Dropping Programmatic Over Terror Links
    Jaguar Land Rover and other well-known brands have suspended digital advertising after "The Times" revealed they were unwittingly funding extremists. The carmaker joined Sandals Resorts, the University of Liverpool and Marie Curie in withdrawing online advertising campaigns after the investigation showed their ads appearing on pro-ISIS Web sites or YouTube videos.
  • BT Hands CRM To Wunderman
    BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in the sector in recent years. The telecoms giant launched a review of its direct marketing accounts for BT and EE in August. WPP's Wunderman was chosen after a shootout with Omnicom's Proximity London in November.
  • Hugh Hefner's Son Brings Back Nudity To 'Playboy'
    "Playboy" has gone back to basics in the latest attempt to make over the ailing magazine, restoring nudity to its pages a year after banishing naked women in an effort to boost advertising revenue. The latest bid for relevance comes as Cooper Hefner, the 25-year-old son of nonagenarian founder Hugh Hefner, takes the reins as the magazine's chief creative officer.
  • Sonos Raises UK Prices 25% Due To Brexit
    If you want to kit your house out with a multi-room Sonos setup, it will now cost you 25% more. The American speaker company, which pioneered the multi-room WiFi setup, has announced that it is raising UK prices because of the Brexit vote.
  • Quarter Of Marketers Not Ready For GDPR
    A quarter of marketers believe their companies are "unprepared" and a third don't expect to be compliant when new EU data laws come into effect in 2018, according to new data. The survey from the DMA finds that awareness of the EU General Data Protection Regulation is increasing, from 53% in June 2016 to 66%. However, 26% believe their companies are not prepared.
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