Hertforshire-based Imagination Technologies has put itself up for sale against a backdrop of a tense staff-off with Apple. The company designed the chips that make the iPhone, iPad and iWatch work, but Apple recently said it would be developing its own chips. According to "The Telegraph," Imagination is on the record as doubting this is possible without infringing its intellectual property.

A campaign for Nike Air Max 2017 by ManvsMachine London won the UK's only Gold Lion in the design section at Cannes yesterday. "Campaign" reports there were no silvers for the UK, although nine bronzes were won by British shops.

Every retailer knows the customer reviews are invaluable, but new research from Profitero covered in Netimperative shows that even a first review is essential, more the doubling views on Amazon. The sweet spot is around 35 to 50 reviews and the best-selling products score an average between 4.3 and 4.7 stars out of 5.

P&G's top marketer told event attendees at Cannes Lions that the FMCG giant is roughly half way through its much-talked-about transparency drive. As The Drum reports, Marc Pritchard had referred to buying and planning media as "murky at best, fraudulent at worst" before launching a four-point plan he believes will provide greater clarity.

The former Chief Executive of DDB and Cheil is taking the fight to the holding companies. "Campaign" reveals that Paul Hammersley is creating a collective of independent shops which will, he says, "level the playing field."

Cannes is often a time to talk about diversity and ending stereotypes but this year Unilever has gone a step further. It has unveiled the Unstereotype Alliance, which is to work alongside gender equality activists, UN Women. The new organisation will meet for the first time tomorrow at Cannes, and its inaugural members include Facebook, Google, Alibaba, Mars, WPP, IPA and ANA.

Netflix will launch two shows that allow children to decide what happens next. The animations will offer two options of what happens next at several points so children can tailor their own shows, the BBC reports.

Unilever's Keith Weed reminded marketers at a brand safety HuffPost event in Cannes yesterday that they have to take their share of the blame. By resorting to programmatic to buy the cheapest inventory possible, they must accept that "the cheapest media is on the lousy sites" and that "you get what you pay for."

WPP is moving its ecommerce consultancy, Salmon, closer to ad agency Wunderman. The British digital commerce specialist will still retain its separate branding and as part of the move will gain access to Wunderman's clients and technology.

The UK government appears to have backed down on its tough stance on Brexit. Before the June 8th election, which left Theresa May in charge of a minority government, the Conservatives had insisted they would not discuss and conclude a divorce settlement with the EU before discussing trade. This tougher stance was dropped yesterday as divorce discussions began, Sky News reveals.