New research suggests that when marketers think about families they should look beyond demographics and consider attitudes, "Marketing Week" reports. Attitudes toward family spending and how responsibilities are divided between partners and children can greatly impact the level of spend and which brands are favoured.

The BBC will increase spending on original children's programming, "The Guardian" reports. By 2020 its budget for homegrown shows will rise from GBP110 to GBP124m.

Rightmove is on the hunt for a creative agency. "Campaign" reports that Homebrew is the incumbent and that Rightmove believes after three years it needa to review the arrangement as due diligence.

Thinkbox, the tv industry body, has carried out research that claims to show sponsorships are working. According to "The Drum," the project showed that people who watch a programme are twice as likely to recommend its sponsor as someone who does not.

The UK remains the top tech investment location in the EU, "The Telegraph" reports. Despite Brexit, in the past 12 months some GBP2.4bn of venture capital has been pumped into British tech companies.

The ad industry standards body JICWEBS is beefing up the fight against ad fraud by making two full-time hires and setting itself up as a limited company. Netimperative has more.

The country's most loved cooking show may have moved from the BBC to Channel 4, but in a bid to maintain its authenticity, "The Guardian" is reporting the show will not cash in product placement opportunities.

"The Telegraph" is predicting that several companies will come forward to sue Google for losses, following last week's record fine from the European Commission which was accompanied by the suggestion affected companies might like to sue for damages. Two British-based companies, Foundem and Kelkoo, are believed to already have begun legal action.

"The Drum" is reporting that many advertisers are not feeling that Google is taking its brand image obligations seriously. Several have been offered a mere $3 for their ads appearing next to extremist videos.

ISBA, the body that represents UK advertisers, has told "Campaign" that it' s happy that the Culture Secretary is "minded" to refer Murdoch's proposed full takeover of Sky to the competition authorities. The body claims the proposed move is not good for advertisers because it consolidates too much power in to one group.