Iberia's marketing boss, Carolina Martinoli, has been named as the head of brand and customer experience of British Airways. The previous incumbent, Troy Warfield, left the post after the recent fiasco surrounding an IT outage which left many customers stranded, "Marketing Week" reports.

Three in four Brits, Netimperative reports, do not see the point in sharing data with brands because they get nothing back in return. Worse still, nearly half do not believe brands will look after their data with respect.