Anyone who thinks Ryanair did not do enough recently when it cancelled flights for around 400,000 customers is not alone. The Civil Aviation Authority (CAA) is claiming that insufficient information was given out and a denial that the airline should pay for passengers to fly with other airlines was not only wrong, but illegal, according to "The Telegraph."
Although 70% of mobile media planners intend to use data verification services from third parties in the future, just a quarter do at the moment, "Campaign" reports.
A report by the CMO Council and Dow Jones has found a quarter of advertisers have specific examples of their ads appearing next to extremist content, "Campaign" reports.
'The Guardian' has launched a new tool, Ad Manager, which allows SMEs to run campaigns on the national newspaper's site for the first time, "Campaign" reveals.
Unilever's CMO, Keith Weed, has blogged in "Marketing Week" that brands now need to bear in mind the 5 Cs of consumers -- connecting, content, commerce and community -- when they want to engage audiences.
Female marketers managers are earning just over 17% less than male colleagues, a Chartered Management Institute report has found. "Campaign" reveals that surprisingly, this is actually not as bad as the average pay disparity average across multiple industries, which stands at 26.8%.
The digital marketing industry's standards body, JICWEBS, has launched a scheme to certify vendors who can detect ad fraud, "The Drum" reports.
Fresh from fending off an uninvited bid from Kraft Heinz, Unilever has bought Korean personal care business Carver Korea for EUR2.27bn. The Asian company mainly operates under the AHC brand name, selling moisturisers and toners, "The Times" reveals.
Sports clothing brand Asics has announced that Saatchi & Saatchi is its new global creative agency, "Campaign" reveals.
Native advertising works well and is accepted by consumers, but only when it is properly disclosed. "Campaign" reveals that was the warning from Christie Dennehy-Neil, senior public policy manager at IAB UK, who recently spoke at the Westminster Media Forum On Native Advertising.