Saying sorry is not something associated with bullish Uber, but an apology from the cab-hailing app has prompted London Mayor Sadiq Khan to approve of new talks between the start-up and Transport for London (TfL), the BBC reports.

"The Guardian" delivers a potentially killer blow to "The X Factor" today with the news that "Strictly Come Dancing," with more than 9m viewers, has doubled the audience of the pop show fronted by Simon Cowell.

The National Union of Journalists is claiming "The Evening Standard" editor, and former chancellor, George Osborne, should publicly declare his stake in Black Capital, which holds a stake in Uber. The Guardian reveals the London newspaper has been campaigning in favour of Uber since its ban by TfL claiming the move showed London was "shutting out the future."

"The Telegraph" is speculating that Uber's arch rival, Lyft, is planning a UK launch, just as Uber is banned in London. The paper claims documents reveal that it has been in discussions with Transport for London (TfL).

London Mayor Sadiq Khan is accusing Uber of using "aggressive" tactics in fighting back against Transport for London's decision not to grant it a new licence last week. Khan claims the cab-hailing app is threatening legal action and unleashing an army of PR experts and lawyers to fight the decision.

London-based, loss-making takeaway delivery company Deliveroo has been valued at $2bn, according to "The Times," which is reporting on its latest funding round.

Facebook is now one of the top ten brands in the world, as announced by the latest Best Global Brands report by Interbrand. "Marketing Week" reveals that the social media giant's entry now means half of the top 10 are tech brands.

American Airlines and MediaCom have partnered for what "Campaign" is calling the first geofencing of a moving object. The brand is pushing ads to pedestrians' mobile phones when they are in the proximity of a London black cab decorated with an American Airlines "wrap."

Smartphones are now used twice as much for accessing the internet as PCs, according to research in Netimperative. The figures from Verto Analytics reveal that smartphones are the favoured device for going online throughout every part of the day.

Research for "Campaign" suggests that the public prefers tv ads with real people, especially if they are humorous.