Trinity Mirror, publisher of the "Daily Mirror," is in exclusive talks with Richard Desmond to buy Richard Desmond's Northern and Shell titles, including the "Daily Express," "Sunday Express" and "Daily Star," as well as magazines including "OK!," "New!" and "Star." The deal is believed to be worth approximately GBP130m. The move comes after negotiations failed for a more expansive deal to join the publishers' back office and sales businesses earlier this year.

"The Great British Bake Off" has had it viewing figures reviewed, to take in to account for repeats and catch-up viewers, bringing its total audience to 12 million. This puts it in the Top 10 viewing figures in Channel 4's history, "The Guardian" calculates.

Barclays has carried out research which claims that 86% of shoppers leave items in shopping baskets and wish lists that they never actually buy. According to "Campaign," the bank believes retailers could half the number of abandoned carts with better cross-device support and better delivery options.

Against a backdrop of reports that suggest that Chime has handed back the quarter of Bell Pottinger it owned without charge, "The Guardian" reveals that with an exodus of clients and staff, the agency, which was found guilty of stirring race hate in South Africa, could be in serious financial trouble before Christmas if a buyer is not found.

Dutch airline KLM is the first to sign up to a new WhatsApp channel designed to allow brands to communicate with the messaging app's users, Netimperative reports. The airline will use the app to send customers booking confirmation, check-in information, boarding passes and flight status updates.

Facebook EMEA's VP, Nicola Mendelsohn, blogs in "Campaign" today to tell marketers the guiding principle of her leadership style -- "practice change, but principles remain." This leads her to consider that the role of a digital leader is to strive for diversity and fairness and to remember that people matter.

Senior IT executives appear confused over what constitutes personal data under GDPR, which comes into full effect next May. More than half told researchers that they did not believe email databases would be affected -- which, MarketingTechNews stresses very clearly, they most certainly are.

"Campaign" has commissioned a poll by Toluna which finds that more than three in four parents -- 77% -- believe that brands perpetuate stereotypes with clothes, shoes and toy ranges. Two in three -- 65% -- believe the tradition of boys being associated with blue and girls with pink is outdated.

Big-name clients have already started to walk away from troubled PR firm Bell Pottinger. It was ejected from the industry's trade body yesterday for stirring up racial tension in South Africa. "The Guardian" reports that this has prompted HSBC, Talk Talk and Clydesdale Bank to terminate their contacts with immediate effect. The papers believes many staff members are also resigning.

Amazon's first major campaign for its fashion brand, Find, is a clear indication that the online retailer has high street stores, such as John Lewis and Next, in its sights, "Marketing Week" reports.