"The Guardian" is forecasting that Snapchat's millennial appeal will mean it will overtake Twitter in the UK for ad revenue.

Amid the furore over entities influencing elections, "The Telegraph" has a sobering statistic. The Conservative party spend four times as much as Labour on social media advertising in last year's snap election, and still managed to lose 13 seats and its majority.

The BBC is reporting that Mark Zuckerberg is under mounting pressure to break his silence and account for how London-based Cambridge Analytica came to be in possession of so much Facebook user data.

Posterscope founder Annie Rickard is stepping down from the company, "The Drum" reports. The decision means the company's chief executive will take on the extra of global president.

It didn't take Harvey Nichols long to move on. A day after announcing a split with Adam & Eve/DDB, after seventeen years together, the luxury retailer has announced TBWA is its new ad agency. "Campaign" reveals that TBWA had apparently been previously approached about its Omnicom stablemate losing the brief, and had been asked to step in.

VCCP has again topped the AAR chart for new business wins, picking up 21 new briefs in 2017. "Campaign" reveals that it is the seventh time in a row the creative agency has topped the new business league table.

Facebook's data-sharing arrangement with WhatsApp has been blocked in the UK, Netimperative reports. The Information Commissioner had been concerned that Facebook was breaking data privacy laws by sharing personal information between the two platforms. Netimperative hints that the situation could change when GDPR comes into effect on May 25th.

London's free newspaper, "Metro," has overtaken the circulation of the paid-for, market-leading tabloid "The Sun" for the first time, "Press Gazette" reveals. There were large year-on-year drops, between 17% to 20%, for "The Mirror" and "The Sunday Mirror" as well as "The Telegraph" and "The Sunday Telegraph."

Unilever has decided where its amalgamated HQ will be and Rotterdam has won in the choice between mainland Europe and the UK, The Drum reports.

Culture Secretary Matt Hancock has warned the tech giants that Brexit could prove to be an opportunity for the UK to rethink its laws on social media, "The Guardian" reports.