Instagram has launched its ecommerce version in the UK, Netimperative reports. It allows brands to tag items in photographs so they can be bought by Instagram users.

Wagamama has unveiled a new app that allows people eating at its restaurants to pay on their mobile phone and even split the bill with friends, "Sky News" reports. The payment app has been developed with Mastercard to ease the twelve-minute wait for a customer to receive a bill, divide it with friends and then pay a waiter.

Country Living, owned by Hearst UK, is seeking a new revenue line. Campaign reveals that it has started to work with hotels to spruce them up and then allow them to use its brand name. Two projects, for a hotel in Bath and Harrogate, have already been announced.

"The Drum" reports that the man behind many of Paddy Power's publicity stunts, Ken Robertson, has left to set up his own marketing agency, The Tenth Man. In military circles the tenth man in any group apparently is supposed to challenge the course of action chosen by the other nine to prevent "group think."

Fever-Tree, the tonic brand, will replace Aegon as sponsor of The Queen's Club tennis tournament, "Campaign" reports.

The BBC is reporting that as the Information Commissioner promised last night on Channel 4 News, the ICO is today heading to court to get a warrant to search the offices of London-based Cambridge Analytica. The company is embroiled in a Facebook data leak scandal in which profiles on the social media platform may have been used illegally to better target political messages.

This is one to be filed under "compulsive viewing." Last night's Channel 4 News featured undercover footage of Cambridge Analytica's CEO explaining the lengths it will go to beyond data analysis. Dirty tricks and honey traps are apparently a sure-fire tactic to spread doubt about your political rivals.

Nike is pulling its "Nothing Beats A Londoner" ad, "Campaign" reports, after several companies came forward claiming ownership of the LDNR abbreviation used in the campaign.

"Campaign" reports that Virgin Atlantic has parted ways with Adam & Eve/DDB after their airline opted to run a consolidated campaign, with Virgin Holidays, through Abbott Mead Vickers BBDO.

OMD UK has won a competitive pitch for online bookmaker Betway. "Campaign" estimates the account is worth GBP30m.