"The Telegraph" reports that ITV might join forces with the BBC by buying out Discovery's share of UKTV. The company is currently co-owned by the BBC and Discovery. The paper believes the move could be seen as British broadcasters defending UK channels from potential foreign ownership, but it is also likely to draw criticism for the BBC reaffirming its presence in a commercial channel owner.

MediaTel sums it up as the consultancies parking their tanks a little further on adland's lawn. The march of the consultancies goes on, it says, as Accenture announces the launch on an ad-buying unit.

Adland is hitting back at Accenture's launch of a programmatic ad unit, claiming that it cannot act as both a media buyer and auditor, "Campaign" reports.

Mail Online has claimed that a 10% fall in traffic is due to Facebook retargeting its algorithm on what "The Guardian" refers to as 'meaningful content.'

"Press Gazette" reports that Time Inc UK is changing its name to TI Media next month after it enters what it refers to as the "next chapter" of its history after being acquired by private equity firm Epiris.

Some American newspapers are not appearing online in Europe today due to GDPR, the BBC reports. The issue is believed to be attributable to difficulties in collecting personal data about readers, the site believes. "The Chicago Tribune" and "LA Times" are among those affected.

It surely has to be the best use ever for GDPR. "The Telegraph" is reporting that mindfulness app Calm has commissioned Peter Jefferson, usually found reading the shipping forecast on Radio 4, to read out selected lines from GDPR. The result, the app claims, is a cure for insomnia -- and it will be released tomorrow when the Regulation becomes British law.

It's something most people in digital marketing are noticing, and now the IAB has released the figures to confirm it. Two in three companies have already brought their programmatic effort in-house, or plan to do so, "Mobile Marketing" reports.

Finally a news story to cheer the beleaguered high street: Sky News reports that April's retail sales were 1.6% higher than March -- a much higher leap than expected, and the news sites suggests, the highest leap in month-to-month sales in eighteen months -- which just might show the worst is over for UK retail.

A study by Havas has found the attribute that impacts the success of a campaign more than any other is memorability -- but only if an ad is still remembered 60 days later, The Drum reports.