So that's it. Fox has just cashed out of its 39% stake in Sky. "Press Gazette" reports that Comcast has announced confirmation that it has accepted an offer to buy the shares for GBP11.6bn after it emerged victorious from the bidding auction of the British satellite television giant.

Unilever is calling on marketers to form long-term "purposeful" relationships with influencers that use robust metrics to measure shared KPIs and can route out fraud, "The Drum" reports.

WPP's new Chief Executive Mark Read is beginning to put his stamp on the company with the promotion of Stephan Pretorius to the newly created role of chief technology officer. He worked with Read at Wunderman. Lindsay Pattison, currently chief transformation officer at WPP has been promoted to chief client officer. "Campaign" has all the details.

The "Times" has investigated Google after reporters were alerted to illegal sites being able to pay to be placed at the top of search results. So they pretended to set up an illegal business in a sting operation. Offering to sell fake IDs, passports and fake reviews the company, which never truly existed, was allowed to pay for top PPC spot at 57p to 69p per click.

After suffering much public criticism over its employee relations, Amazon has raised the minimum pay of its UK staff to GBP9.50 per hour or GBP10.50 per hour in London, "The Guardian" reports.

A Google study has found that smartphones are like "pocket slot machines," which make their users addicted to the "trigger, action, reward" way in which many apps operate. It can leave users suffering phantom symptoms of believing they have received a message, even though their phone has issued no alert, "The Telegraph" reports.

An app that claimed it could connect doctors "within minutes" has had its ads banned by the ASA because it was not made clear registration could take weeks and users had to live within a set of London catchment areas, the BBC reports.

The latest figures from Twitter do not look encouraging. A GBP150,000 post-tax profit for 2017 was down 92% on the year before with a dip in revenue of 2.5%. "Campaign" points out that the UK bore the brunt of restructuring costs in the year concerned.

Amazon has signed up Bear Grylls in a bid to take the streaming fight to Netflix, "The Guardian" reports. The survival tv show host will be behind a new series in which contestants have to go through all manner of physical exertion to win a race across a gruelling course.

TV star Noel Edmunds has failed to get an ad banned by Lloyds Bank, which uses the tagline "by your side". Marketing Week reports that the host of "Deal Or No Deal" host is one of several former customers of HBOS who are alleging fraud at the bank before it was taken over by Lloyds. The ASA ruled that the tagline was clearly "advertising puffery".