Marketing Week
Honda has decided to ditch digital agencies and take control of its online advertising budget itself, according to "Marketing Week."
The Guardian
Netflix is setting out to raise $2bn to spend on programming and acquisition, "The Guardian" reports.
eMarketer
eMarketer has been crunching the ad fraud numbers with the help of Integral Ad Science, and concludes that a tenth of all digital advertising spend is prone to ad fraud.
BBC
Damian Collins, the MP who heads up the Culture Committee that investigated fake news last year is claiming the Government is "complacent" over its findings that called for better regulation of the social media giants, the BBC reports.
The Telegraph
New research discussed in "The Telegraph" today positions the UK as the leading nation for "unicorns" in the EU, thanks to fifteen technology companies valued at over a billion dollars.
NetImperative
The online car sales site, Motors.co.uk, has been bought by eBay in what Netimperative describes as a concerted effort by the ecommerce giant to take on AutoTrader.co.uk.
Campaign
"Campaign" is reporting that the chief executive of Truth, which aims to use blockchain to aid transparency in digital advertising, will step down as the company changes direction.
The Telegraph
Facebook has lost a million users already in the EU over privacy concerns surrounding GDPR and the Cambridge Analytica scandal, "The Telegraph" reports
Campaign
Caffe Nero has handed its creative account to Isobel after a summer-long review process, "Campaign" reveals.
The Telegraph
Damian Collins, Chair of the Digital Culture Media and Sport (DCMS) Committee, is calling on the Competition and Markets Authority (CMA) to investigate Facebook after it emerged it inflated video metrics, "The Telegraph" reports.