Campaign
Mother has been added to Sky's roster. According to "Campaign" it has been tasked with creating an integrated campaign for Sky TV following a four-way pitch.
The Guardian
A dip in WPP's share price means that it is not longer the world's most highly valued advertising holding group. According to "The Guardian," Omnicom has just overtaken the British company in terms of market cap.
Press Gazette
It is probably fair to say few people saw this coming. "Press Gazette" is one of many news outlets bringing the surprise news that Nick Clegg, the former Deputy Prime Minster and leader of the Lib Dems, has been appointed Head of Global Affairs and Communications.
Campaign
The Government has launched a GBP60m fund to promote original British children's radio and television programming in the UK, "Campaign" reports.
Press Gazette
Archant's Chief Content Officer, Mark Kelly, admits that getting people to pay for local news is "nigh-on impossible," "Press Gazette" reports. Hence, he says, the group believes putting out the most compelling content for local communities is the answer.
BBC
Amazon has announced plans to generate 1,000 jobs in three sites across the UK, including 600 "highly skilled" jobs in Manchester working in machine learning and programming for its cloud-based web services business, AWS, the BBC reports.
The Guardian
According to "The Guardian," Sky has warned Discovery and Disney they need to agree a new licensing deal before the end of they year to prepare for Brexit, or risk not being distributed by the satellite tv platform.
Marketing Week
L'Oreal is warning marketers that it believes companies that simply sell products, rather than offer their customers an accompanying service, will go out of business. Marketing Week points to the brand's Modiface augmented reality app which allows people to try on make-up via their mobile phone.
eMarketer
eMarketer figures may surprise many today. It is claiming that, a month after GDPR became law, less than half of companies in the UK and US reported either being compliant or well on their way to compliance.
NetImperative
Two in three marketers claim that walled garden sites are holding them back from analysing the results of advertising campaigns because they do not share first party data, Netimperative reports.