• Kahlua Picks Droga5 London For Repositioning Campaign
    Pernod Ricard's coffee liqueur brand Kahlua has selected Droga5 London to be its ad agency for a campaign that will reposition the brand next year, "Campaign" reveals.
  • Celebrity Cruises Picks Lucky Generals
    Celebrity Cruises has picked Lucky Generals as its global advertising agency. "Campaign" reports the agency won a three-way competitive pitch against McCann and Bartle Bogle Hegarty.
  • 'The Drum' Interviews Julian Assange's PR Man
    "The Drum" has the first interview with Julian Assange's personal PR exec, Richard Hillgrove. He makes claims about whom he believes has actually broken the law (spoiler alert -- it isn't Julian) and reveals his client is taller than you would think and needs access to daylight in the Ecuadorian embassy where he is living.
  • Lexus Claims Its Latest Car Ad Was Scripted By AI
    Lexus claims its latest car ad was "scripted by AI" in a bid to show humans and machines can work together, according to "Campaign."
  • Black Friday Cited As A Reason For Falling Retail Sales In October
    The "Times" quotes experts this morning who believe October retail sales have fallen flat -- and not just because the weather has been warm and so people have not yet bought winter clothes. Instead, Black Friday is being cited as a reason for a slowdown in sales of consumer and household electronic goods and appliances because people are waiting to see if they can get a better deal.
  • Iceland Takes Animatronic Orangutan For A Festive Walk
    Iceland has taken gorilla marketing to new heights with an animatronic orangutan. According to "Campaign," the supermarket is backing up its animation that cannot be broadcast because it was made for Greenpeace, with a life-like creature who has been filmed clinging onto a Christmas tree and mixing with shoppers on Oxford Street.
  • FT Uses Bot To Boost Female Experts It Quotes
    "The Drum" reveals FT.com has unleashed a "bot" that can sniff out the gender of people it has interviewed in a bid to encourage reporters to quote more women. Currently only one in five sources are female, and the financial news site sees increasing this number as crucial to boost diversity and attract more women readers.
  • Just Eat Hunts New Global Advertising Agency
    Just Eat is looking for a global advertising agency and the UK incumbent, Karmarama, has decided not to pitch in the international process, "The Drum" reports.
  • Post GDPR Marketing Mail Drop Cited As 'Royal Mail' Profits Halve
    "The Times" reports that profits at Royal Mail have halved and the company is publicly acknowledging that revenue from marketing mail might slump further as GDPR tightens rules on businesses using personal information for campaigns.
  • Barclays To Extend Its Premier League Sponsorship Deal
    "Sky News" predicts that Barclays is set to announce today a GBP31m three-year extension to its current sponsorship of the Premier League.
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