The John Lewis ad has landed -- and "Marketing Week" reveals this year saw a move to embrace the retailers employees, or partners, by allowing them to share it on social media before it was officially unveiled. This year's installment in the annual blockbuster Christmas tv ad release depicts Elton John's rise to fame by going back from today to the day he received a piano.

Booking.com has awarded its ad account to Adam & Eve/DDB after pitch process that was handled internally, "Campaign" reports.

Advertising are "dumping" tv for online spots, according to "The Guardian." It predicts that GBP300m more will be spent on advertising in the run-up to Christmas than last year, but tv advertising will actually drop by GBP44m.

EE has announced the first five UK cities to get 5G from the middle of next year. According to the BBC, the lucky five cities are London, Cardiff, Edinburgh, Belfast, Birmingham and Manchester. The site reports that other networks are also currently trialling 5G with plans to roll out coverage next year.

The most powerful man in English football is set to be, a woman. "Sky News" reports that Susanna Dinnage is leaving Discovery to take over as the new chief executive of the Premier League when Richard Scudamore leaves next month.

Marketing Week is reporting on how Coca-Cola believes that scrapping its CMO position and concentrating on a chief growth officer instead has allowed it to look at boosting sales rather than broadening awareness and chasing awards.

M&C Saatchi has been appointed by the Government to relaunch its apprenticeship programme, "Campaign" writes. The new activity is tasked with challenging outdated perceptions about apprenticeships.

Jerry Buhlmann is stepping down as chief executive of Dentsu Aegis Network after nine years in the role. "The Drum" reveals that Tim Andree will assume the post in combination with his position as executive chairman.

"Esquire" magazine will go bimonthly and raise its cover price 38% to GBP6 in a bid, Hearst says, to underscore its luxury credentials, "Press Gazette" reports.

Essence UK's Chief Executive, Nick Baughan, has been tapped by Facebook to manage its agency relationships in the UK and Ireland, "The Drum" reports.