• Diageo Spirits Sale All About 'Premiumisation,' 'Sky News' Says
    "Sky News" has an interesting read this morning on why Diageo has sold off 19 spirits brands which, frankly, most people in the UK would not have heard of. The analysis suggests the GBP427m sale is designed to allow the company to focus on growing its premium brands.
  • Homebase Site Rated The Worst In The UK
    We may all have an opinion on who runs the worst online store in the UK, but according to the BBC, there is a clear winner. It reveals a survey by Which? found it was the worst in the country due to difficult navigation, perceived high prices and poor information on stock levels. Rival DIY store, B&Q, was near the bottom also, alongside SportsDirect.com.
  • Nearly Half Of Brits Will Shop With Amazon On Black Friday
    Almost half of the UK population, 48%, will buy from Amazon during Black Friday's discounting period, according to research from Salmon. According to Netimperative, 29% are holding back on Christmas spending plans to check out discounts on Black Friday. Nevertheless, 53% remain sceptical as to whether Black Friday deals really represent good value for money.
  • Government Wants Curbs On Social Algorithms To Protect The Vulnerable
    The Government is vowing to seek greater transparency from social media platforms in the way their algorithms target people by interest so the addicts and the vulnerable can be protected from constantly seeing ads for related products, such as miracle weight loss claims, "The Telegraph" reports.
  • Uber Selects MullenLowe London For Driver Recruitment Campaign
    MullenLowe London has won a three way shootout with VCCP and The & Partnership to win a driver recruitment campaign brief from Uber, "Campaign" reports.
  • Ancestry.com Appoints Anomaly For UK And Canadian Account
    Anomaly has picked up the advertising brief for Ancestry.com in the UK and Canada after a competitive pitch against FCB Inferno and McCann London, "Campaign" reveals.
  • 'Daily Mail' Owner Expected To Bid For Johnston's 'i' Newspaper
    Johnston Press shares climbed today on news that the Daily Mail owner is tabling a bid for its "i" newspaper, "Sky News" reports.
  • Oath Now Offers Programmatic Audio
    Oath's advertising suite has been upgraded to allow advertisers to place audio ads programmatically, "Mobile Marketing" reports.
  • The 'FT' Launches Podcasts For Smart Speakers
    "Press Gazette" reveals that FT.com has launched two new podcasts aimed specifically at smart speaker owners after research shows 15% of listeners regularly tune in to audio content via a smart speaker. The newspaper claims the Alexa and Google-friendly podcasts will allow for listeners to verbally interact with the content.
  • European Half-Year Mobile Ad Spend Tops EUR10bn For First Time
    Mobile ad spend in Europe exceeded EUR10bn for the first time in the first half of 2018. "The Drum" reveals IAB Europe and HIS Markit figures show that mobile now accounts for 40% of all European digital advertising investment.
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