Apple will begin paying the EUR13bn bill, which the European Commission (EC) says it owes the government of Ireland, The Telegraph reports. Although the company says it doesn't owe the money and Ireland claims not to want it, Apple is to meet the tax demand. Before insisting the money was paid, the EC had stated Apple's tax bill was so low it was tantamount to state aid.

With a 2017 spend of GBP197.1m, Sky overtook P&G as the UK's largest buyer of traditional advertising, according to Nielsen data reported on in "Campaign" today.

YouTube has revealed that it removed 8.3m unacceptable videos in Q4 of last year alone, "The Guardian" reports.

In a move eerily reminiscent of the Cambridge Analytica scandal, the BBC is reporting that Facebook filed a patent for a way to use data from its main site and Messenger service to see if the tech giant could work out a user's personality and emotional state to deliver the most relevant advertising. Facebook has reassured the BBC that the technology has never been used.

Apple's proposed $400m purchase of Shazam will be held up by an EU competition investigation, "The Telegraph" reveals.

McDonald's has teamed up with the Met Office in a digital outdoor campaign which uses food and beverage symbols to represent the five-day weather forecast. "Campaign" reports that the initiative has been devised and built by Leo Burnett.

Culture Secretary Matt Hancock says he is "minded" to intervene in Trinity Mirror's proposed purchase of "The Express" and "Star" newspaper titles over media plurality concerns, Press Gazette reports.

Facebook has suspended the fake ads featuring consumer campaigner Martin Lewis, which prompted the MoneySavingExpert.com founder to take the tech giant to court yesterday, "Campaign" reports.

Facebook has revealed that it has removed 1.9m pieces of extremist content so far this year, according to Independent.co.uk. The tech giant says this represents a doubling in taking down offensive material compared to the year before.

MoneySavingExpert.com founder, Martin Lewis, is suing Facebook over fake adds, the BBC reports. The consumer campaigner claims more than 50 adds bearing his image or name have appeared.