• Go Ahead Given For New Scottish BBC TV Channel
    Ofcom has given the green light to a new BBC Scottish tv channel with "news at its heart", "Press Gazette" reports.
  • FCB Inferno On Alert As Sport England Reviews Ad Account
    Sport England has announced a review of its creative account, currently held by FCB inferno, "Campaign" reports.
  • Facebook May Warn Of Cambridge Analytica Profit Impact
    "The Telegraph" reports today that Facebook may have to issue a warning on profits over the extra costs involved in the Cambridge Analytica (CA) scandal.
  • EU Start-Up Fund Snubs Young British Tech Companies
    The European Investment Fund seems to have mostly given up on supporting UK start-ups, "The Telegraph" reports. Despite still being partly funded by the British taxpayer, the Fund invested 90% less in UK young tech companies last year compared to 2016.
  • Pernod Ricard Drives Sales Through Airport Mobile Campaign
    There's an interesting case study in Mobile Marketing concerning how Pernod Ricard targeted international airport hubs around the UK to promote its Chivas Regal brand. The creative included maps to the nearest stocking and saw an increase in footfall in those retail outlets as well as sales.
  • "The Sun" Titles Are The UK's Most Read Newspapers
    The Sun, including The Sun on Sunday, is the most read newspaper in the UK, according to new figures from Pamco, which replaces the National Readership Survey. Press Gazette reports The Mail and The Mail On Sunday are very close behind and are the most read newspapers on tablets while the most read desktop newspaper is named as The Guardian.
  • Kenco Review Puts JWT London On Notice
    J. Walter Thompson London has been put on notice by Kenco, according to Campaign. An upcoming review will be handled internally and could put an end to a ten year working relationship.
  • Amazon Lands US Open Tennis Rights In The UK
    Amazon's push in to sports rights continues today as The Guardian reports the tech giant has signed a deal, thought to be worth $40m, to give UK Prime subscribers exclusive coverage of the US Open tennis tournament for the next five years.
  • FCA Seeks WPP Assurances On Sorrell
    The FCA, the UK's financial watchdog, has contacted WPP to seek assurances that the sums of money Sir Martin Sorrell was alleged to have misappropriated were not large enough to have an impact on its share price. The FCA does not directly regulate companies beyond the financial services industry but does have a remit to ensure listed businesses do not break insider trading rules.
  • Research Suggests Below The Fold Ads Are Nine Times More Engaging
    Below the fold adverts are nine times as engaging as those above the fold, research in Netimperative claims. The study by Svorn intends to challenge the assumption that above the fold advertising is always more engaging by insisting dwell time for those adverts scrolled down to on a page is longer.
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