Netflix has split the German discount supermarkets Aldi and Lidl by shooting into the second spot in YouGov's BrandIndex buzz rankings for 2018, "Marketing Week" reports. Aldi has remained in the top spot, but Lidl has been shunted down to the fourth spot. Marks & Spencer and Premier Inn have both dropped out of this year's top ten. BA is the 'most improved' brand this year.

The owner of "Entertainment Daily" is due to float in London next month, "The Telegraph" reports. The company is hoping to raise between GBP2m and GBP4m to acquire other sites.

Global new business revenue was up just over 7% a new report from R3 claims, according to "Campaign." There were more than 7,000 new wins last year, the researchers say, although the activity was mostly driven by reviews.

Pukka Herbs, the Unilever-owned tea and herbal drinks brand, has appointed the You & Mr Jones-owned agency, Gravity Road as its creative and strategic ad partner. Campaign reveals the agency is tasked with growing the brand globally.

Grey has appointed the head of its Polish operation, Anna Panczyk, to head up Grey London, "Campaign" reports.

Recruitment has begun for the 80 community journalist roles Facebook is funding as part of a GBP4.5m Community News Project announced last Autumn, "Press Gazette" reports. Successful applicants will receive NCTJ training before being placed in local news outlets across the country.

Former BBC Radio 2 DJ Simon Mayo is to help launch a new radio station devote to classical music, The Guardian reveals. Scala is owned by Bauer and launches on March 4th. It is promising a more youthful approach to classical music by concentrating on film scores and modern composers.

The IAB UK has launched a portal called Transparency FAQs to help explain what the various partners in the digital advertising supply chain offer. "The Drum" reveals that it features answers to questions around transparency, fees, data ownership and GDPR.

MPs have produced a report that suggests that the Government give protection to disabled people online by making mocking them a hate crime, the BBC reports.

The majority of Netflix customers in the UK -- 57% -- would quit the platform if it started to run ads, according to Audience Project research reported on in Netimperative.