The Drum
There's an interesting take on P&G's decision to hand more of its media business to Carat this week in "The Drum." The site points out that the company internal agencies pitched for more business and won an oral care account. Hence, it suggests, the move shows P&G is still looking at efficiencies through in-housing.
The Guardian
Netflix added more than 8m new views in its last quarter and revenue was in line with expectations, yet still its stock dropped nearly 3% after its Q4 earnings were announced. "The Guardian" explains that investors are cautious over Netflix's spending and apparent willingness to take on debt.
The Guardian
"The Guardian" picks out ITV for bearing the brunt of a new report from Bank of America Merrill Lynch, which suggests that the disruptive impact of Netflix has yet to be fully felt by traditional tv channels. The British broadcaster's shares fell 6% yesterday on publication of the report.
The Drum
TfL has told "The Drum" it believes new digital screens are a major reason why its advertising revenue leaped GBP10m in the last financial year.
The Drum
Channel 4 broke the Cambridge Analytica scandal but, "The Drum" reveals, is now partnering with Facebook on a project called Uncover to bring regular films shot in portrait mode so they can viewed on Facebook Watch, the social media giant's video-on-demand service.
Campaign
Lucky Generals is planning to open a New York office within the next two months, "Campaign" reveals.
Press Gazette
Russia Today is taking Ofcom to court after the UK regulator announced the news service had broken its rules on impartiality in seven different programmes last month, "Press Gazette" reports.
Campaign
"Campaign" is reporting that the majority of P&G's media buying business has been moved to Dentsu Aegis' Carat.
Marketing Week
"Marketing Week" has an interesting read going on behind the scenes of Coca-Cola to see how there are now no "holy grails" as it seeks to diversify its portfolio.
The Telegraph
Facebook has removed more than 300 pages created by the Russian news agency, Sputnik. "The Telegraph" reveals that around 790,000 people had accessed the pages which were taken down for exhibition of "coordinated, inauthentic behaviour."