Is Gillette a massive corporation that should stick to speaking "brand truths" as it tries to sell more razors or is its move into brand purpose to be applauded. The debate over the shaving giant's latest ad which tells men to call out and challenge inappropriate toxic masculinity rumbled on in Mediatel, which has sought the opinion of some top adland commentators.

While the political fallout from last night's defeat of Theresa May's EU Withdrawal Agreement is still uncertain today, one thing is for sure, according to an Enders Analysis report. In the event of a no deal Brexit, ad spend in the UK would drop by 3% -- the first recession in advertising for a decade, "The Guardian" reports.

"The Drum" is reporting on the advertising industry coming together today to ask MPs to take a no deal Brexit off the table.

The News Media Association, which represents UK newspapers, has dropped its legal action against the Press Recognition Panel for recognising the new regulator, Impress. "Press Gazette" reveals that the move has come about after an earlier related hearing went against the NMA and because the body believes the Government is unlikely to punish regulators not recognised by Royal Charter.

"Campaign" confirms this morning that Publicis has yet to reach a deal with Channel 4, meaning that its clients will not feature on the television station at any time during January.

If you're having the conversation at work as to whether the new Gillette ad is well advised or not, Mark Ritson's column in "Marketing Week" could be worth a read. He is labelling the move as one that takes the razor company to "brand purpose hell" and will result in a serious challenge to its market dominance. Telling men they are not good enough and need to improve will backfire, he argues.

For the first time in six years, marketers have signalled an even balance between those expecting budgets to increase and those who fear they will decrease, "Campaign" writes. The IPA Bellwether figures relate to Q4 2018 and is being put down to uncertainty over Brexit. For the previous six years, there has always been a positive balance, meaning that most expect budgets to grow.

Tidal, the music streaming service bought by Jay Z and Beyonce in 2015, is under investigation in Norway to discover whether it has inflated streaming figures for Kanye West and Beyonce albums, the BBC reports.

A Londoner's picture of an egg has become the most-liked picture ever on Instagram, the BBC reports. The picture was uploaded with a call to viewers to like the image so it could replace Kylie Jenner as the poster of the platform's most-liked images.

According to "The Telegraph," it is the race to keep up with Netflix and attract couch-surfers to catch a tube and watch a movie that has led to a new cinema in London's Leicester Square charging GBP40 per ticket. The reason is a more luxurious seat and bar areas as well as picture and sound that have been improved by Dolby technology.