Research from Ipsos Mori shows that four in five Instagram subscribers have used the platform to discover new products and services, "Mobile Marketing" reveals. Around half of users prioritize fun and entertaining content when deciding to follow a brand.

There was some uncomfortable reading in "The Observer" for adland yesterday as the thorny issue of sexism and the gender pay gap was discussed, alongside anecdotes that would make many execs' toes curl.

Carlsberg has unveiled an extraordinary campaign which admits that despite its famous tagline, it is probably is "not" the best beer in the world. "Marketing Week" reveals the brand is admitting it got caught up by trying to be the biggest, rather than the best, and has now mended its ways.

There is no change in the top 8 media agencies in the UK, according to the latest "Campaign" table for 2018 earnings. However, the main shift in the top ten occurs at ninth spot where the the7stars has jumped above Vizeum and Blue 449.

The position of the top six holding companies have remained unchanged in 2018, compared to 2017, the latest table from "Campaign" shows. WPP's 1% growth is enough to keep it way out in the lead, while the remaining groups making up the top four have shown declines in the last year, most notably in fourth spot, Dentsu Aegis' revenue is down 9.2%.

The Department of Culture Media and Sport is believed to have Netflix and Amazon Prime in its sights for tougher regulation, "The Telegraph" writes. The paper believes the department is considering applying the rules that apply to domestic broadcasters to streamers. This would compel the companies to commission a proportion of their content in the UK.

The mother and baby club, Bounty, has been fined GBP400,000 by the ICO for breaching the Data Protection Act, the BBC reports. For several years up to April 2018, before the introduction of GDPR, the company was found to have shared millions of records containing personal information without permission.

"The Drum" has details of two new specifications launched by the IAB Tech LAB in the UK to help increase supply-side platforms (SSPs) and exchanges that show whether buyers are buying direct or are an intermediary.

Blue 449's Chief Executive, Simon Davis, is stepping down after thirteen years at the agency. "Campaign" believes that although the move is a surprise, Davis had previously voiced concerns over the agency's parent, Publicis Media, making it part of Spark Foundry's global network last month.

"The Guardian" brings news that the "Daily Star," the last newspaper in the UK to feature topless models, is to cease its "page 3" photo. Models will still be featured on the page but from now on they will not be topless.