"The Guardian" and "The Observer" saw the smallest year-on-year drops in circulation for national newspapers in October. "Press Gazette" reveals the sister titles dropped 5% while Reach-owned "Sunday People" and "Daily Star on Sunday" fell 18% and the "Sunday Mirror" 16%.

A British company has raised GBP1.5m to test delivering parcels through underground pipes, in a similar fashion to how hyperloop trains are proposed to work, "The Telegraph" writes.

Grey London has been added to Coca-Cola's creative roster covering 28 European markets, "Campaign" reveals.

Prince Andrew has agreed to a "no holds barred" interview about his friendship with Jeffrey Epstein for BBC's Newsnight show to be aired Saturday night, "The Guardian" reveals.

Mindshare research shows that influencers are the least trusted source of recommendations, "Campaign" reports. Top of the list are family, 'people like myself' and friends.

Research from marketing firm Izea shows the popularity of influencers means the average sponsored photograph on Instagram has risen from around GBP100 to more than GBP1,276 since 2014, the BBC reports.

The John Lewis Christmas ad has landed and "The Drum" provides a link to the spot featuring a young girl, called Ada, who stands by her friend Edgar The Dragon as he inadvertently melts a snowman and sets fire to the medieval town's decorations. Of course, all ends up happily ever after with the backing tune of "Can't Fight This Feeling" performed by Bastille's frontman, Dan Smith.

Direct mail marketers and online retailers can breathe a massive sigh of relief. Sky News reports the Post Office has been successful in overturning a decision by postal workers to strike in the run up to Christmas.

The Bureau of Investigative Journalism has written to the Prime Minister urging the release of a report allegedly detailing Russian interference in British politics. "Press Gazette" reveals that the bureau is threatening legal action if it is not released ahead of the election.

TV Licensing has released figures that show 6,000 U.K. homes still have only a black-and-white television licence. "The Guardian" makes the further point that in direct contrast, half of all homes now have their tv connected to wi-fi for streaming services.