WPP has acquired a majority stake in Italian digital creative agency AQuest, which has 70 people split between Milan and Verona, "The Drum" writes.

The UK's competition watchdog, the CMA, has announced a formal investigation of Google and Facebook to see whether the duopoly "distorts" the UK digital advertising market, "Press Gazette" reports.

Homebase has appointed Atomic London to its creative account in a competitive pitch, "Campaign" reports. The troubled retailer recently appointed Havas to its media account.

The British television advertising market was down 4% in 2018, although it was a World Cup year, "Campaign" reports. Overall, revenue remained the same as the year before for broadcasters due to rises in subscription and sponsorship income, according to a report from Ofcom.

The CBI has urged the Chancellor to scrap the introduction of a "digital sales tax" which it claims is "unnecessary," "The Telegraph" writes. The new tax is due to come into effect next April and will hit more companies than the Government estimates, the group which represents big business in the UK claims.

Ofcom is calling for a new law to force digital television platforms to not hide away content from terrestrial public service broadcasters, The Guardian writes. The law would mainly affect Sky and would prevent it from giving prime billing on welcome screens to its own content at the expense of terrestrial rivals. New rules would not apply to Netflix or Amazon.

The BBC has slashed the salaries of some of its best-paid male television and radio presenters in a bid to close its gender pay gap. "Press Gazette" has the details.

The BBC is claiming it has received assurances that the social media platform for children, TikTok, would strengthen its policies after the corporation revealed that many of its young users feel the site pressures them into buying digital gifts for friends that can cost up to GBP48.

Cancer Research UK has launched a health warning campaign to highlight the strong links between obesity and cancer with outdoor posters, designed by Anomaly, which resemble a packet of cigarette, "Campaign" writes.

The growth for social media advertising halved in Q1 this year compared to the same period the year before, Mobile Marketing reports.