L'Oreal has revealed that conversion rates triple when it uses augmented reality to allow customers to check out a new look on themselves, "The Drum" reports.

When personalisation goes wrong, it can be very embarrassing, as Arsenal can testify. "The Independent" reveals a campaign for fans to personalise and share the club's new kit with their name backfired when users changed their Twitter handles to create, and then share, racist and rude messages.

A social media influencer has become the first to be sanctioned by the ASA for promoting a medicine. "The Telegraph" reports that the ASA made the decision after ruling anyone with a following greater than 30,000 is effectively a celebrity and so automatically breaks the law if they are seen to endorse a medical product.

The proposed new online safety laws could pose a threat to free speech if an exception for journalism is not carved out, several news publishers have warned the Government. "Press Gazette" reveals the comments have arisen after the consultation period for the new legal proposals closed this week. The law is intended to hold platforms responsible for content that could cause harm.

The $4bn takeover of data company Epsilon by Publicis Groupe has now been completed, "The Drum" writes.

Brown-Forman has announced global creative reviews for its portfolio of spirits brands, which includes Jack Daniel's, "Campaign" reports. The site estimates this means there are probably 20 mini-reviews happening at the same time.

Sir Cliff Richard and radio DJ Paul Gambaccini are spearheading a campaign to make it illegal for the police to name people suspected of sexual crimes before they are charged. As "Press Gazette" reports, both celebrities have been subjected to being named in relation to historic cases which never lead to being charged.

A parliamentary committee has called on the Government to legislate to ensure that digital campaigning is included in election rules which insist on transparency and spending caps are placed on campaign budgets, "The Guardian" reveals.

The Children's Charities' Coalition on Internet Safety (CCCIS) is calling on the Government to include the right for children who are abused on social media to sue the tech giants, "The Telegraph" reports. The group represents a coalition of children's charities, including the NSPCC and Barnardo's.

Luxury goods company LVMH is calling a review of its EMEA media account, Campaign reports. The review is believed to cover 15 markets where Havas is the incumbent in most. ID Comms is handling the process, which "Campaign" believes is at the presentation stage.